INMA Master Class: Digital Subscriber Retention

Attendees

194 participants from 42 countries as of 30 October 2026

Argentina (2) Australia (5) Austria (3) Barbados (1) Belgium (6) Brazil (1) Canada (3) China (1) Costa Rica (2) Croatia (1) Cyprus (2) Czech Republic (2) Denmark (1) El Salvador (3) Finland (2) Germany (14) Hungary (2) India (8) Indonesia (3) Ireland (2) Italy (2) Jordan (1) Kenya (1) Luxembourg (1) Mozambique (2) Netherlands (5) Nigeria (2) Norway (8) Philippines (2) Poland (11) Portugal (4) Puerto Rico (1) Romania (1) Serbia (3) Singapore (3) Slovakia (1) South Africa (9) Switzerland (2) United Arab Emirates (1) United Kingdom (13) United States (56) Zimbabwe (1)

Argentina (Top)

U pEriscilaU dEubischar, Product Marketing Manager | Subscription, AGEA S.A. Clarin
U mEatiasU hEerrera, Jefe de canales, AGEA S.A. Clarín

Australia (Top)

U wEillU hEayward, Chief Executive Officer, Private Media
U mEehruU rEoshan
U rEeneeU rEyan
U rEebeccaU sEcott
U mEargyU vEary, Consultant, Margaret Vary Consulting

Austria (Top)

U kEatharinaU hEauser-Puntigam, Head of Digital Subscriptions, Kleine Zeitung GmbH & Co KG
U lEucasU hEepberger, Head of Audience, Russmedia Verlag GmbH
U vEalerieU mEerveldt, Kampagnen-Manager, Die Presse Verlags-GmbH & Co KG

Barbados (Top)

U nEoelU wEood, Chief Executive Officer, Nation Publishing Company Ltd.

Belgium (Top)

U cEedricU aElgoed, Lead Insights & Goals, DPG Media NV
U tEomU cEorbett, Head of European Division, INMA + Invento Communications
U hEanneU hEendrikx, Customer Retention Manager, Mediahuis Belgium
U vEalerieU nEtoumos, Marketing and Retention, IPM Group (La Libre)
U nEathalieU sEchifano, Consumer Marketing Manager, IPM Group (La Libre)
U hEanneU vEandecapelle, Customer Journey manager, Mediafin

Brazil (Top)

U jEessicaU dEosU sEantos, Membership Editor, Ponte Jornalismo

Canada (Top)

U cEindyU gEu, Head of Digital Strategy, The Epoch Times (Canada)
U vEigneshU iEyer, Manager - Customer Engagement and Retention, The Globe and Mail
U aEndrewU sEaunders, President and CEO, The Globe and Mail

China (Top)

U dEeyiU lEi, Editor, CGTN

Costa Rica (Top)

U aEdrianaU vEargas
U lEuisU cEonejo, Gerente Comercial, Grupo Nación

Croatia (Top)

U mEarinU kEatuU iEc, Director of Content Development, Index.hr

Cyprus (Top)

U kEarinaU aErkhangelskaya, Head of Project, Notix
U aElinaU fEatchikhina, PR Manager, Notix

Czech Republic (Top)

U vEalerU kEot, Senior Media Advisor, Media Development Investment Fund (MDIF)
U pEatriciaU tEorres-Burd, Director of Media Advisory Services, Media Development Investment Fund (MDIF)

Denmark (Top)

U nEicolaiU pEuggaardU hEansen, Head of Marketing, JP/Politikens Hus

El Salvador (Top)

U aEnaU gEutierrez, Latin America Division Director, INMA
U kEatyaU rEecinos
U cEarlosU sEalamanca

Finland (Top)

U kEaisaU aEalto, Senior Business Manager, Helsingin Sanomat
U jEoonasU pEartanen, Managing Editor, Iltalehti, Alma Media Corporation

Germany (Top)

U fElorianU bEoerschlein, Manager Customer Lifecycle B2C, Rheinische Post Verlagsgesellschaft MbH
U hEendrikU bEreitbarth, Head of Digital Subscription, FUNKE Services GmbH
U cEamillaU fElocke, Performance Editor Engagement, Handelsblatt GmbH
U vEanessaU gEatzen, Senior CRM Marketing Manager, Die Zeit
U dEominicU gErzbielok, Head of Paid Content, Süddeutsche Zeitung Digitale Medien GmbH
U cElemensU hEammacher, General Manager, DACH, Piano - DACH
U sEophieU hEeinzen, Senior PM Digital, Rheinische Post Verlagsgesellschaft MbH
U bEernadetteU hEummel, Head of Retention, Südwest Media Network
U sEtefanieU kElebba, Senior Retention & Subscriber Engagement Manager, SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG
U aEnjaU kEratzer, Corporate Development & Strategie, Chemnitzer Verlag und Druck GmbH & Co. KG
U aEndreasU kEummert, Senior Online Marketing Manage, Süddeutsche Zeitung Digitale Medien GmbH
U rEaquelU mEeikle, Global Awards Manager / Business Development, INMA
U mEarinaU sEorg, Head of Product Development, Frankfurter Allgemeine Zeitung GmbH
U iEoanaU sEtrater, Programming and Events Director, INMA

Hungary (Top)

U eEndreU bEojtar, Editor in Chief, Magyar Narancs
U jEuditU jEuhasz, Head of Digital, Magyar Narancs

India (Top)

U iEshanU bEhaveshU jEoshi
U sEhradhaU bEodke, Head of Growth and Partnerships, The Morning Context
U aEpoorvaU gEs, Head of Digital Marketing and Customer Retention, The Morning Context
U sEiddharthU mEaheshwari, Senior Product Manager, The Hindu
U mEdU mEohammedU rEizwan, Growth Product Manager - Subscription, The Hindu Group
U mEadhaviU sEekhri, Head - South Asia Division and Strategy & Special Projects Lead - Asia Pacific, INMA
U aEparnaU sEeth
U rEadhikaU sEhukla, Head of Subscription Growth, Times Internet Limited

Indonesia (Top)

U dEimasU sEagita, Head of Digital Revenue, Saura.com
U hEestyU uEtami, Programmatic Lead, Emtek Digital
U rEatnaU sEriU wEidyastuti, Head of Data, Kompas.id

Ireland (Top)

U fErancescaU bEettinelli, Digital Subscriptions Specialist, The Irish Times
U pEaulU dEunny, Head of Customer Value, Mediahuis Ireland

Italy (Top)

U gEiacomoU bEernardi, Head of Customer Base, RCS MediaGroup
U mEariaU sEgromo, Head of Digital Subscriptions, RCS MediaGroup

Jordan (Top)

U dEirkU kEunze, Managing Director, Raseef 22

Kenya (Top)

U dEoreenU mEbaya, Africa Division Manager, INMA

Luxembourg (Top)

U cEinziaU dEiU lEenardo, Project Manager, Digital Marketing, Mediahuis Luxembourg

Mozambique (Top)

U tEomasU bEowker, Editor, Zitamar
U tEomasU qEueface, Journalist, Zitamar

Netherlands (Top)

U sEanneU kErosse, Manager Customer Service, Mediahuis Nederland
U gEert-JanU lEasterie
U aEngeliqueU mEeijers, Loyalty Marketeer, Mediahuis Limburg
U lEiesbethU sEchoorlemmer, Manager Marketing Analysis & Intelligence, Mediahuis Nederland
U fEredU wEempe, Pubisher / B2C lead, Mediahuis Nederland

Nigeria (Top)

U wEaleU lEawal, Chief Executive Officer, The Republic
U jEoshuaU oElutosinU oElufemi, Founder/CEO/Publisher, Dataphyte

Norway (Top)

U pEederU bEoyum, Junior Consultant - Customer Experience, Schibsted
U pEederU eEngesaeth
U mEaleneU fEjartoft, Marketing Manager, Fiskeribladet AS
U nEilsU oEveU hEalandU rEiise, Chief Revenue Officer, Kilkaya
U sEvein-ErikU hEole, Editor, ABC Startsiden AS
U hEaakonU jEohansen, Head of Sales, DI2X
U pEederU jEuliusU sEandvigU sEponland, Head of Customer Experience, DN Media Group
U iEngeborgU sEellag, Head of Marketing & Customer Experience, DN Media Group

Philippines (Top)

U mEarienelleU mEoniqueU eElicay, Assistant Managing Editor, Summit Media
U sEtephanieU sEison, Deputy Managing Editor, Preview.ph, Summit Media

Poland (Top)

U aElexU cEhapko, SVP & GM, Alliances, Piano - Mid & Eastern Europe
U tEomaszU gEawel, Managing Director of Paid Content, Ringier Axel Springer Polska sp z.o.o.
U aEleksandraU kEarasinska, Editor in Chief, Ringier Axel Springer Polska sp z.o.o.
U eEwelinaU kEroczek, Senior UX Designer, Ringier Axel Springer Polska sp z.o.o.
U bEeataU mEinkiewicz, Online Editor, Ringier Axel Springer
U kEatarzynaU oEstrowska, Head of Subscription Growth, Ringier Axel Springer Polska sp z.o.o.
U iEwonaU pEawluk, Project Manager, Webinar Producer, INMA
U wEojciechU rEzazewski, Consultant, Ringier Axel Springer
U eEwaU sEoroka, Head of Subscribers Growth, Ringier Axel Springer Polska sp z.o.o.
U mEaciejU sEtefanski, Head of Growth Paid Content, Ringier Axel Springer Polska sp z.o.o.
U mEarcinU uErbanski, Analyst, Ringier Axel Springer Polska sp z.o.o.

Portugal (Top)

U mEariaU aElmeida, Co-Founder/Marketing & Comm Manager, Fumaca
U iEnesU eEspojeira
U fEabiolaU mEousinho, Audience Coordinator
U lEeonorU sEoczka, Subscriptions Director, Público-Comunicação Social, SA

Puerto Rico (Top)

U fEranciscoU mEarrero

Romania (Top)

U lEuminitaU nEitoiu, Publisher Playtech.ro (Prima TV & Adevarul Holding), Playtech.ro

Serbia (Top)

U mEatejaU aEgatonovic, Web Editor, Nova Ekonomija
U iErenaU dEjordjevic, Digital Marketing Manager, Direktno Digital News D.O.O.
U iEvanaU pEavlovic, Director, Nova Ekonomija

Singapore (Top)

U hEuifenU cEhen, Executive Editor & News Editor, SPH Media Limited (News Centre)
U oEngU hEweeU hEwee, ST Digital Editor, The Straits Times
U wEeiU yEangU lEim, Head, Consumer Revenue and Content IP, Chinese Media Group, SPH Media

Slovakia (Top)

U aEndrejU oEutrata, Senior Client Strategist

South Africa (Top)

U sEtyliU cEharalambous, Publisher and Chief Executive Officer, Daily Maverick
U jEuliaU hEarris, Head of Reader Revenue, Daily Maverick
U vEanessaU mEorris, Marketing Manager
U tEinasheU mEunyuki, Retention Manager, Daily Maverick
U aElaistairU oEtter, Editor, The Outlier
U mEadeleinU vEenter, General Manager, Marketing and Subscriptions - News Division, Media24
U dEouglasU wEhite
U cEandiceU wEilliams
U rEiaanU wEolmarans, Head of digital: media, Arena Holdings

Switzerland (Top)

U cEhristianU aEmmendola
U aEdrianU gEottwald, Head of Digital Reader Revenue, Ringier Medien Schweiz

United Arab Emirates (Top)

U tEinasheU mEakwande, Partnerships, Meta

United Kingdom (Top)

U mEarkU aEtherton, Business Development Representative Manager, Aptitude Software
U rEavU bEhalla, SDR, Aptitude Software
U rEuthU bEickerton, VP Alliances Internation, Aptitude Software
U rEupertU kEnowles, General Manager, UK, Piano - UK & Nordics
U aEnaU lEobb, Head of Media & Publishing, Beyondwords.io
U gErahamU mEcdougall, Head of Digital Subscriptions, DC Thomson
U gErzegorzU pEiechota, Researcher-In-Residence and Readers First Initiative Lead, INMA
U sEtephenU pEortlock, Marketing Manager, DN Media Group
U aEjayU sEhah, Manager, B2C Retention, The Financial Times Ltd
U dEhrutiU sEhah, Journalist, Independent
U mEarkU wEalker, Director of Product, Innovation, & Strategy, Aptitude Software
U sEhaneU wEebster, Campaign Manager, Aptitude Software
U kEyleU wEhitworth, Senior Customer Success Manager, Zephr, A Zuora Company

United States (Top)

U rEubyU aEllen, Director of Digital Subscriptions
U bEarryU aErthur, Director of Audience Technology, WEHCO Media, Inc.
U kEristaU aEvedikian, Database Manager, INMA
U bEridgettU bEeasley
U kEatelynU bEelyus, Global VP, Strategy and Analytics, Piano
U cEathyU bEratton, Audience Direct Response Manager, Cox First Media
U iEdalmyU cEarrera-Colucci, General Manager, Blue Engine Collaborative
U sEophieU cEhap, Sr. Manager, Media & Partnerships, Los Angeles Times
U cEathyU cEhing
U rEachelU cEiampaglia, Sr. Director, Subscriber Service & Retention, The Philadelphia Inquirer
U jEonathanU cEogan, General Manager, NAM, Piano
U wEillU cEooper, Audience Retention & Engagement Analyst, Tampa Bay Times
U lEauraU cEuranaj, Digital Retention Manager, Dow Jones & Company
U kEelliU dEakake, VP, Subscriber Engagement and Retention, Hearst Newspapers
U sEamanthaU dEavis
U lEaurenU dEelong, Senior Manager, Marketing Technology, Los Angeles Times
U sEtephanieU dEill, Director of Engagement and Retention, The Post and Courier
U bErookeU dEillier, Operations Director, INMA
U yEvetteU dEominguez, Customer Service Specialist, INMA
U mEarniU dErew, Marketing Communications Manager, INMA
U mEargaretU fEarrell, Customer Experience Manager, Cox First Media
U pEaulaU fEelps, Editor, INMA
U mEaryU fEox, Subscriber Experience Manager, The Post and Courier
U lEauraU gEallagher
U cEhrisU gEruber, Data Scientist, Advance Local
U jEalisaU hEaggins, Editorial Writer
U jEodieU hEopperton, Product and Tech Initiative Lead, INMA
U jEayU hEorton, President, Digital Media, WEHCO Media, Inc
U rEyanU yEeolU jEang, Reporter, Korea Daily
U cEoralieU jEean-Philippe, Manager, The Atlantic
U mEichelleU jEones, Editor, INMA
U jEasminaU kEazic, PMM, Lifecycle, Yahoo News
U kEatieU kEutsko
U kEatherineU lEandeck
U bErieU lEogsdon, Social Media Editor, INMA
U aEndreaU lEoubier, Former Ops Dir, INMA
U cEaseyU lEyons, Marketing Coordinator, The Boston Globe
U eEdwardU mEalthouse, Research Director, Medill IMC Research Center, Northwestern University
U jEeffU mEancini, Chief Executive Officer, Arizent
U eEricaU mEathern, Digital Marketing Specialist, Retention, MediaNews Group
U sEamU mEetcalf
U dEannU mEiller
U gEabrielleU mEueller, Retention Manager, WEHCO Media, Inc
U pEaulU nEikolai, Marketing Technology Analyst, Advance Local
U tEylerU pEisani, Director of Audience, Consumer Marketing, The Spokesman-Review
U gEemmaU pEostlethwaite, Chief Executive Officer, Arizent
U dEonnaU pErentice, Audience Growth & Development Manager, Tampa Bay Times
U rEebeccaU qEuarls, Executive Director, Consumer Strategy & Growth, The Atlantic
U hEamptonU rEogers, Director of Audience, Chattanooga Times Free Press
U dEaniU sEzempruch, Digital Manager of Product & Engagement, Cox First Media
U kEyrieU tEarr, Digital Audience and Engagement Manager, The Spokesman-Review
U bErentU tEheisen, Senior Director, Audience & Analyitcs, Forum Communications Co.
U jEimU tEolly, Subscriber Services Director, Northwest Arkansas Democrat-Gazette
U dEoriU tErujillo
U cEhandlerU wEieberg, Editor, INMA
U eEarlU wEilkinson, Executive Director and CEO, International News Media Association (INMA)

Zimbabwe (Top)

U mEuchemwaU sEilenceU mEugadzaweta, Digital & Online Editor, Alpha Media Holdings