Register for the conference by picking up your badge and event materials. Meet old and new INMA friends over sandwiches and drinks before we kick off the conference.
Welcome to INMA’s 50th European News Media Conference where European media executives talk to peers from across the continent. Hear from our co-moderators how the European media story is playing out in 2023 and what new story the Antwerp conference will tell.
The strategic priorities of the global news media industry — notably where business model innovation and generative AI fit — is the focus of this opening keynote presentation. Learn about priorities, challenges, and opportunities, the state of digital transformation, generative AI, what future success starts to look like, and how to amplify great journalism. As a bonus, be the first to hear emerging themes from an exclusive INMA media CEO retreat — and what your bosses are talking about.
Young leaders are emerging at news media companies throughout Europe. Their perspectives are different. Their runways are different. Their points of emphasis are different. In this panel discussion, learn how fast-risers in news media are applying these differences in a fast-changing business.
Loosely defined, Generation Z is a cohort of the population born between 1997 and 2012 — the first fully digital generation. The data suggests they are voracious readers, and there is evidence they are reading more post-pandemic than prior to the pandemic. Yet how to get them to full embrace independent journalism from largely legacy media companies? In this session, get a glimpse at the situation and how Mediahuis is responding..
Probably the biggest challenge of the news industry over the next decade is how to connect our news brands with the future generation of readers. First, getting them to consume the news, in whatever shape or form. Then to love us and subscribe. In this presentation, learn what Politico is doing in this space.
Both video and podcast have been around for many years now, with mixed success. Yet both have seen somewhat of a revival in recent times. In these case study presentations, you'll hear from Belgium's business news brand (Mediafin) podcast adventure, how The Economist is reaching new audiences on TikTok, monetising video from Toronto Star and How to Scale Visual Storytelling from Sueddeutsche Zeitung in Germany.
Distill the key learnings of the day with an INMA tradition: identifying commonalities, spotting outliers, and prioritising what to take home in this end-of-day wrap-up.
Join fellow INMA members for an intriguing evening at one of Antwerp’s most beautiful museums with drinks and finger foods galore. Let's drink to a sparkling future, but ... drink with care! Each glass contains a diamond (really), or is it a fake? Located in the undisputed diamond capital of the world, the Royal Museum of Fine Arts, or KMSKA (a Flemish acronym), showcases seven centuries of art from Flemish primitives to expressionists and world-famous masters, boasting the largest and most important collections of James Ensor and Rik Wouters. Yet the Royal Museum of Fine Arts Antwerp is much more than even this internationally renowned collection of art. The KMSKA is the only Flemish museum with high-level scientific status. Delegates are encouraged to walk (18 minutes from Antwerp Hilton), take the tram (10 minutes from Antwerp Hilton) or take an Uber/taxi.
Register for the conference by picking up your badge and event materials and enjoy pastries and coffee.
No-one has gone as hard or as dramatic as Berlingske in removing the print-dominated focus that holds back media companies’ transformations. At Berlingske, Mette Østergaard shocked the system and in doing so re-wrote the playbook. Learn how Berlingske's newsroom culture was forced to leap into the 21st century.
Developing new lines of business outside the core is always a challenge for news organisations in terms of resources, ways of working, and choosing where to focus. One could argue that news organisations are better positioned than many startups to successfully develop something new, given their access to a loyal audience, brand recognition, and established communication channels. In this session you will learn how they do it at the FT and Ringier.
Constantly screening markets for growth opportunities, developing new products and diversifying revenue streams is a core task in a transforming market. Corporate assets of media companies like loyal audiences and relevant structures for launching and testing new products in both market sides (B2B + B2C) can help to kickstart growth. However, structural and organizational challenges can arise easily and need to be equipped for. In this case study you will learn about the growth set-up of Funke in the news division and dive into a hands-on case study.
The North Sea has changed significantly due to climate change and human impacts. This creates chances and risks for local actors in the fields of fishery, touris,m and energy. These topics are crucial for the future of the coastal region. It's up to local journalists to activate their local communities — especially to get young people involved. To achieve this, local journalism has to change. In the project “Future North Sea,” the Nordsee-Zeitung, Ostfriesen-Zeitung, and the German news agency dpa are working together to connect the people along the coast and position themselves as caretakers for local communities. This change is challenging, so the publishing houses are mastering it together.
News is unpredictable, and reader engagement varies widely on a daily basis. From a commercial perspective you desire stability to reduce churn and maintain the inflow of new subscriptions. In this session, learn how DPG Media optimises its publishing schedules across its different news brands to stabilise reader engagement.
The Pioneer in Germany stands out for several reasons — not just because their newsroom is based on a moving ship! This news media startup was founded in 2019, with a value proposition of paid newsletters and podcasts first. The Pioneer has managed to grow a free reader base of roughly 200,000 daily newsletter recipients and a paying member base of roughly 30,000.
Belgium and The Netherlands' Leading Magazine Publisher Unleashes Bundling. Bundling of consumer products is taking off across many news media markets and the success is flowing. Roularta Media Group, Belgium’s leading magazine publisher, provides a strong example of it. Learn how they bundled to drive subscriber growth.
Brainsnack presentations are an INMA European News Media Conference hallmark featuring 10-minute, to-the-point, minimal slide case study presentations. This afternoon, we will conduct three parallel breakout sessions in Brainsnack format, each covering a specific topic. There will be time for Q&A and group discussions in between. We regroup after 75 minutes to discuss key findings.
Breakout leaders take the main stage to discuss learnings from each of the breakout sessions. This distillation will send you home with practical case studies.
Distill the key learnings of the day with an INMA tradition: identifying commonalities, spotting outliers, and prioritising what to take home in this end-of-day wrap-up.
Meet us in the Antwerp Hilton lobby at 17:50 to board buses that will take you to the conference dinner at Antwerp Brewing Company. Buses depart at 18:00. It is a 10-minute bus or a 28-minute walk from the Antwerp Hilton.
If Belgium is known for its beers, Antwerp's contribution to that legend is a style of beer called Seefbier — a rediscovered beer recipe perfected by our host for the evening, the Antwerp Brewing Company (Antwerpse Brouw Compagnie). As INMA delegates unwind with an entertainment-infused BBQ dinner at Antwerp Brewing Company, network with delegates, enjoy a beer tasting and the uniquely Antwerp story behind the brewery, take a tour ... and, most importantly, raise a glass to colleagues from throughout Europe enjoying something quintessentially Antwerp. Afterwards, enjoy a night on the town!
Address: Indiestraat 21, 2000 Antwerpen
Learning about AI and the problems it can help us solve has saved journalists in Schibsted over 3,000 hours of work just a few weeks into this new technological era. In this presentation, learn all the ways Schibsted has used AI to be more effective. Technological change tends to happen slowly at first, and then all at once. This certainly feels true for AI, where so much has happened just in the last few months. But just doing what we're already doing faster is not going to bring about another golden age for news media, so let's also talk about how AI fundamentally changes what we should be doing in the first place. Filtering out all the noise and hype and distilling what can and what should be done with AI is the bigger question. What is ethical and legally useful?
Greg Piechota reveals the insights of his extensive, six months’ of research into the uses and potential impacts of generative AI across the media industry. And these far-reaching changes will not be confined to just the newsroom. With panel discussion.
News avoidance: the topic we can no longer avoid. It’s one of the biggest trends in consumer behaviour and shock, horror, it’s our fault. People are actively turning off from news because of our topics and our deeply entrenched approach to journalism. This former executive director of the Danish Broadcast Corporation and passionate advocate for journalism reform steps us through the urgent fix, drawing on his deep academic work into our flaws.
Distill the morning's key learnings on generative AI and constructive journalism, punctuated with key conclusions from the conference and five days of Media Innovation Week.
Tom Corbett
Head of European Division
Antwerp, Belgium
Dutch, English
Tel.: +32 486 37 13 36