8:00 a.m.-8:30 a.m.

Registration and breakfast at Louts Lounge, India International Centre (IIC)

40, Max Mueller Marg, New Delhi 110003

Get to know each other over breakfast and morning tea and coffee.

8:30 a.m.-10:00 a.m.

Transfer to Microsoft

Briefing on the bus from our moderator Ritvvij Parikh about the emerging tech and AI landscape as it currently stands in South Asia and what we should be looking out for at the study tour stops.

10:00 a.m.-11:30 a.m.

Microsoft

DLF Downtown, Level 8, Block 2, DLF Phase 3, Sector 25A, Gurugram 122002

Microsoft, will talk to us about their approach to AI, developing new search experiences and the possible impacts on media.

Microsoft Advertising: Driving Growth for Publishers

11:30 a.m.-12:15 p.m.

Transfer to Google

12:15 p.m.-2:15 p.m.

Google

Signature Towers, Signature Towers III - Tower D, SIGD, Silokhera, Sector 15 Part 2, Gurugram, Haryana 122002

Learn about how Google partners with the news industry including GNI programs

Prepare for the end of 3P cookies with Privacy Sandbox. In this session, Google will talk about the Privacy sandbox, share an update on the developer tool & suggested audit method using the tool.

Learn from the Google cloud team on solutions to increase efficiency using AI/ML models, building data capabilities and how best to build scalability in regionalization and translations.

2:15 p.m.-3:30 p.m.

Transfer to meeting with Amazon Web Services (AWS)

3:30 p.m.-5:00 p.m.

Amazon Web Service (AWS)

The Leela Palace, Africa Avenue, Diplomatic Enclave, Chanakyapuri, New Delhi, Delhi 110023

Learn about end-to-end news media ecosystem building and approach to monetisation. Get to know about the AWS cloud solutions and how AWS gives AI support to publishers. Tools and solutions in this space helping drive scalability for cloud partners and also how publishers can use AI to personalise and improve performance on Amazon Affiliate.

5:00 p.m.-5:30 p.m.

Transfer to Khan Market

Drop off will be at Subramaniam Bharti Marg. Spend a leisurely hour eating, shopping or just relaxing.

6:30 p.m.-7:00 p.m.

Transfer to The Delhi Gymkhana Club from Khan Market

Bus will depart from Subramaniam Bharti Marg, opposite Bahari Sons Booksellers.

7:00 p.m.-9:30 p.m.

Study Tour Welcome Reception

2 Safdarjung Road, New Delhi - 110011

Join us for drinks and dinner at the Party Cottage, The Delhi Gymkhana Club.

9:00 a.m.-9:30 a.m.

Morning breakfast, tea and coffee

Seminar Hall 1 and 2, India International Centre (IIC)

Exchange notes from the previous day over breakfast, tea and coffee.

9:30 a.m.-9:45 a.m.

Day 1 takeaways and day 2 context

In the opening session, we will debrief from Day 1 of the study tour and delve into what to expect from Day 2. Ritvvij Parikh will share what we should be looking out for and questions to ask as we explore multiple presentations and interactions.

9:45 a.m.-11:00 a.m.

Justbaat AI

In this briefing understand what is AI and how can it benefit news media – with an understanding on the potential inroads of technology and the world with AI going forward. Learn about how rapidly AI is changing the content creation landscape for media with widespread adoption of AI for script creation / news writing; how to be unbiased and true to AI and how journalists create more informed and accurate news stories using generative AI. Also gain a peek into the immediate business advantages of AI from enabling reach to increasing the ROI for video to personalisation along with the aspects of privacy, security and prejudice in News with AI and other use cases.

Personate.AI

Synthetic humans are a recent phenomenon in the media and broadcasting industry, with media learning to leverage this technology to reach a wider audience through the multi-lingual capabilities of technology. With impact on brand, ability to work 24x7 and diverse outlook to connect with the local emotions, synthetic humans are helping media companies achieve ROIs that they had never witnessed before. In this session gain an understanding on what brands can do with AI brand ambassadors, to stay ahead of their competition; how to scale and diversify your content reach; optimising cost of content production at scale; and shifting from text SEO to video SEO using automation.

Trueinfo labs

In this briefing learn about the application of generative AI and the art of the possible for newsrooms. Gain insights into optimising newsroom efficiencies with demonstrations of tools for pitch and assignment; story / content generation and fact checking; news production and automated content distribution.

11:00 a.m.-11:30 a.m.

Tea and coffee networking break

11:30 a.m.-1:15 p.m.

rtCamp

In this briefing understand what the future of Content Management Systems (CMS) integrated with AI entails and how publishers can leverage AI for content creation, community moderation, SEO and accessibility, fully integrated with WordPress, the most popular CMS in the world.

Quintype

In this briefing, explore the impact of Generative AI on newsrooms and how news organizations effectively leverage it for operational revolution. Discover how Quintype's AI-driven editorial solutions are assisting editors in optimizing workflows and enhancing newsroom efficiency and productivity.

Revisual Labs

Data journalism and visualization have been an integral part of the news ecosystem for a long time. In this session dive into how AI and emerging technologies allow us to create personalized reader experiences, lead to higher engagement with interactive visual content and attract new audiences. Learn about focussing on clean design, interactivity, and engaging visuals to encourage reader engagement and minimize reliance on textual content.

Conscent.ai

Curious about who will pay or sign up? For what? And, if the content is payment worthy? Explore how machine learning can orchestrate intelligent matchmaking based on users' loyalty, interests, and content relevance, to optimize user sign-ups and subscription revenue. Additionally, gain insights into how machine learning enables effective churn management and audience segmentation.

1:15 p.m.-2:30 p.m.

Lunch

2:30 p.m.-4:30 p.m.

Presentations and interactions

Mixpanel

Understand users’ behaviors to shape product decisions. Learn about the tools to understand data better. Dive into audience analytics - tracking user journeys on the website and mobile apps. Understand more about the creation of visualization tools and dashboards; product analytics tools and segmentation.

Clevertap

The session will focus on what it takes to build meaningful customer relationships in today's dynamic business environment. Customers' expectations from their experiences are constantly changing and technology is rapidly evolving. In this scenario, it has become increasingly challenging to build long-lasting customer relationships. We tackle this challenge through an approach that puts Customer lifetime value at the centre and enables businesses to tailor their marketing and product interventions to enhance CLV.

Langoor Digital and Quilt.ai

The Internet is the single largest repository of human data. Learn using AI driven research diagnostic tools interpreting the Internet through a cultural lens, and aim to index humanity the way search engines index information.

pdlab.me

In this briefing gain insights into digital advertising monetisation. Learn about how programmatic advertising will change in a cookieless world and concepts of universal ids like ID5. Hear about what the correct approach to direct sales with a focus on brand solution and branded content with native and social inventories. Understand about the growing importance of CDPs and DMPs as the future of advertising, along with managing AI on the sell side in terms of weighted average programmatic models and changing floor rates.

Kalakari

Learn how to harness the power of Generative AI, personalization, and recommender systems to craft narratives that are more than just stories; they're experiences. By immersing your brand and style in creative forge, don't just craft content; forge connections, evoke emotions, and elevate engagement. Dive into rewriting the future of content creation and storytelling.

4:30 p.m.-4:40 p.m.

Concluding remarks

4:40 p.m.-5:30 p.m.

High tea and wrap up