About the GenAI Initiative

INMA’s GenAI Initiative looks at how media companies are practically using generative AI to strengthen their business – concrete, innovative use cases of GenAI by news publishers … for news publishers.

Among deliverables INMA members have received in 2024:

• Newsletters and blogs: 26 bi-weekly newsletters and 50+ blogs based on original interviews and insights with GenAI leaders at media companies.
• Slack channel: Hundreds of posts by Sonali on developments around the news industry with GenAI, along with feedback from INMA members.
• Webinars: 10 Webinars dissecting the GenAI landscape at media companies, mostly case studies.
• Reports: 2 of 3 reports about GenAI have been published, focused on 31 common practices distilled across the INMA network and 10 media-specific problems to be solved by GenAI.
• Master class and workshops: A May master class looked at building GenAI products, improving workflows, and how to better serve audiences. A World Congress workshop and CEO Roundtable session on the subject focused on the c-suite’s intersection with GenAI.
• Ask Me Anything sessions: Sonali has conducted more than 30 high-impact Ask Me Anything sessions with INMA corporate members – via Zoom, in person, via e-mail, and by way of a myriad of other member-exclusive channels.

GenAI Initiative Advisory Council

About Sonali Verma, GenAI Initiative Lead

Heading the Generative AI Initiative for INMA is Sonali Verma, an independent consultant working on digital transformation projects. Sonali recently spent nearly five years with The Globe and Mail’s Sophi, prior to which she worked more than a decade for Canada’s newspaper of record in audience and editorial roles. She had prior stints at Bloomberg, CNBC, and Thomson Reuters. She has worked in Toronto, Singapore, Delhi, London, Hong Kong, and Manila.

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The fast-growing INMA community consists of more than 22,000 executives at 1,000+ media companies in 90+ countries. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, and an unparalleled archive of best practices.