About

Newsroom Transformation Town Hall

The Newsroom Transformation Town Hall by the International News Media Association (INMA) represents a report card to members and the news industry we serve about what our network has learned in 2024 about one of the most important subjects in media. The Newsroom Transformation Town Hall is based on the learnings distilled by Amalie Nash, Newsroom Transformation Initiative lead for INMA, through a year that has included nearly a dozen Webinars, a master class, report, and twice-monthly newsletters.

Newsroom Transformation Initiative

The mission of the INMA Newsroom Transformation Initiative is to bring newsrooms into the business of news.

Among deliverables INMA members have received in 2024:

• Newsletters and blogs: 26 bi-weekly newsletters and 50+ blogs based on original interviews and insights with news leaders at media companies.
• Slack channel: Hundreds of posts by Amalie on topics and issues of importance to newsrooms, along with feedback from INMA members.
• Webinars: 11 Webinars tackling such subjects as data fluency, cultural change, case studies in newsletters and audio, audience teams, multimodal storytelling and more.
• Report: “Strategies for Continually Transforming Your Newsroom,” which focuses on how to position newsrooms for the future and get comfortable with the concept that transformation isn’t something news companies complete but rather something they need to instill into their muscle memory.
• Master class and workshops: An October master class zeroed in on what it means to transform your newsroom, becoming more relevant by understanding your audience and offered case studies and lessons on newsroom reorganisation and transformation. Workshops also were held at World Congress, the CEO Roundtable and Media Innovation Week.
• Ask Me Anything sessions: Amalie has conducted more than a dozen Ask Me Anything sessions with INMA corporate members – via Zoom, in person, via e-mail, and by way of a myriad of other member-exclusive channels.

Newsroom Transformation Initiative Advisory Council

INMA’s Newsroom Transformation Initiative has been guided by an advisory council of members.

Amalie Nash, Newsroom Transformation Initiative Lead

Amalie Nash is a senior advisor for the National Trust for Local News in the United States and previously served at Gannett | USA Today Network in various capacities, including senior vice president local news and audience, editor and vice president of audience engagement at The Des Moines Register, as well as stints at the Detroit Free Press and Ann Arbor News.

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The fast-growing INMA community consists of more than 22,000 executives at 1,000+ media companies in 90+ countries. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, and an unparalleled archive of best practices.