14:00-14:10
(Cape Town time)
Welcome, overview, setting the scene
The product and technology space in Africa media businesses is relatively new, and gaps between editorial and tech are yet to be fully bridged. In this INMA summit, we will explore new media product development and use of technology to identify and seize growth opportunities for audiences and revenue and practical technology partnerships.
Doreen Mbaya, Africa Region Manager, INMA
Zubeidah Kananu, Summit Moderator, Broadcast Journalist, and President, Kenya Editors Guild, Kenya
As the immediate past digital editor at the Standard Group, Carole led the newsroom digital transformation project, grew digital assets for the traditional news brands (KTN News, The Standard, Spice FM, Radio Maisha, Standard Digital Entertainment), led the audience acquisition, retention and growth strategy, and created content monetisation opportunities online. In this session, she’ll share how technology is changing storytelling in Africa.
This session will explore how African newsrooms collaborate across editorial, product, and technology to build sustainable, audience-focused news products, highlighting lessons from Daily Maverick and Premium Times’ innovative approaches — including how to leverage cutting-edge AI to reimagine content production.
In this anticipated final session, join us in learning how Nigerian TV host, filmmaker, and media entrepreneur Chude Jideonwo designed media products for digital-first audiences using data, analytics, and social platforms to build movements. Hear the co-founder of Red Africa and Joy Inc.'s view on shift from traditional newsrooms to tech-enabled storytelling ecosystems and how technology can serve not just commerce and politics, but also, culture, and human connection and be viable. This conversation with the creative-in-residence of the London School of Economics will offer inspiration and practical strategies for media leaders, innovators, and creators seeking to leverage technology for sustainable impact in Africa and beyond.
BusinessDay has leveraged technology to transform its premium news offerings by delivering seamless digital access across web, mobile, and newsletters, automating alerts and pre-market briefings, embedding analytics for data-driven insights, and fostering a virtual community through webinars and executive events, turning news into actionable strategy and helping decision-makers anticipate change with clarity and confidence.