10:00 a.m.-12:30 p.m.
(New York time)

What does the future of news look like? How can we use AI to quickly and inexpensively launch products and news experiences that match different audiences’ consumption patterns – whether through audio, video, translations, newsletters, or other formats? We’ll feature prototypes and use cases from across the world.

10:00 a.m.-10:15 a.m. (New York time)
Welcome and introduction

INMA will outline opportunities and challenges facing the news industry regarding generative AI — notably how to use AI to create personalised content.

Sonali Verma, Generative AI Initiative Lead, INMA



10:15 a.m.-10:45 a.m. (New York time)
Opening keynote: News: Choose your own format

We are now living in an era where the news consumer has increasing control over how they enjoy our content – whether it is text, audio, video, or even rap music. Our keynote speaker, who coordinates AI and innovation efforts at Scandinavian news publisher Schibsted, walks us through experiments with formats and helps us navigate the era of “liquid content.”

Martin Schori, Director of Editorial AI & Innovation, Aftonbladet, Sweden



10:45 a.m.-11:45 a.m. (New York time)
The future of the news experience

Many news organisations are simply using AI to more effectively do what they are already doing. How about using it to revolutionise the way we serve news to consumers? We get a glimpse of the future, where our audience can increasingly personalise how they consume content. Three innovative speakers present their visions.

Jason Sheppard, Senior Product Manager, Machine Learning, The Telegraph, United Kingdom
Sannuta Raghu, Head of AI Lab, Scroll.in, India
Kawandeep Virdee, Creative Technologist, Google Labs, United States



11:45 a.m.-12:25 p.m. (New York time)
AI to personalise newsletters

The newsletter is an incredibly effective tool to reach readers where they already are, and an opportunity to build a direct relationship and a habit. Two experts will walk us through their experiments, insights, and learnings on using AI to personalise newsletters – and their outstanding results.

Johannes Niemeläinen, Digital Insights Team Lead, Keskisuomalainen Oyj, Finland
Sam Van Roy, Product Manager, Mediafin, Belgium



12:25 p.m.-12:30 p.m. (New York time)
Takeaways and wrap-up

Let INMA distill today's module, provide insights, and spotlight key takeaways and learnings.

Sonali Verma, GenAI Initiative Lead, INMA, Canada

10:00 a.m.-12:30 p.m.
(New York time)

How can we better meet the news consumer’s needs with the flood of content that we produce? Personalisation and conversational interfaces help us provide what audiences find valuable, a change from simply pushing one-size-fits-all content out in every direction. In this module, we’ll take a deep dive into GenAI products that help us serve the news consumer better in this module.

10:00 a.m.-10:05 a.m. (New York time)
Welcome & introduction

In this brief introduction, get an overview of the day's module how to use AI to personalise products.

Sonali Verma, Generative AI Initiative Lead, INMA



10:05 a.m.-10:35 a.m. (New York time)
Keynote: Balancing accuracy and editorial values

How can we design recommenders that work to efficiently predict reader interests and that align with a news brand’s editorial profile? A look at 15 insights and 15 recommendations in a groundbreaking project on AI in news.

Kasper Lindskow, Head of AI, JP/Politikens Media Group, Denmark



10:35 a.m.-11:00 a.m. (New York time)
The one-to-one personalised homepage

For years, the Globe has been using segmented optimisation to show its readers valuable content. Now, it is experimenting with one-to-one personalisation. We learn about key insights and techniques.

Mike Pletch, Managing Director of Product and UX, The Globe and Mail, Canada



11:00 a.m.-11:25 a.m. (New York time)
Personalisation to drive app growth

Learn how personalised push notifications proved to be vital to drive content discovery. Creating more points of interaction on- and off-platform are important for the success of personalisation.

Pradeep Kumar R, Senior Product Manager, The Hindu, India
Nagaraj Nagabushanam, Vice President - Data and Analytics, The Hindu, India



11:25 p.m.-12:25 p.m. (New York time)
Conversational interfaces that work

Almost every news publisher in the world has built or is working on a conversational interface. Two experts will walk us through their chat products, highlighting learnings and insights.

Caitlin Bugas, Associate Director of Product, Politico, United States
Mark Howard, Chief Operating Officer, Time Magazine



12:25 p.m.-12:30 p.m. (New York time)
Takeaways and wrap-up

Let INMA distill today's module, provide insights, and spotlight key takeaways and learnings.

Sonali Verma, GenAI Initiative Lead, INMA, Canada

10:00 a.m.-12:30 p.m.
(New York time)

How can we use AI to create intelligent segments and target audiences more effectively, creating the building blocks of a sustainable news business? This module focuses on specific use cases that monetise audiences.

10:00 a.m.-10:05 a.m. (New York time)
Welcome and introduction

In this brief introduction, get an overview of the day's module on how to use AI to understand and monetise audiences.

Sonali Verma GenAI Initiative Lead, INMA, Canada




10:05 a.m.-10:25 a.m. (New York time)
The power of personalised advertising

Taiwan’s United Daily News started investing in AI-driven advertising eight years ago. The results are dramatic: its click-through rates are up by 200%, on average, compared to random ad placement. We take you behind the numbers.

Anson Mok, Head of Data Development, United Daily News, Taiwan



10:25 a.m.-10:50 a.m. (New York time)
Intent-based ad targeting at scale

How can AI help advertisers connect with audiences based on their content interactions rather than invasive data collection? How can we prioritise personalised user experience to ensure advertising enhances engagement instead of undermining it? We’ll get insights behind a CTR that is at least double that of cookies, with 40% less cost per product page visit.

Joetta Gobell, Senior VP of Data Strategy and Insights, Dotdash Meredith, United States



10:50 a.m.-11:15 a.m. (New York time)
Personalised ad targeting at the New York Times

We’ll take a look at the New York Times’ GenAI tool that builds personalised ad-targeting segments based on advertisers’ marketing briefs, relevant articles, and the audiences that most engage with those articles.

Valerio Poce, Executive Director of Ad Product Marketing, The New York Times, United States



11:15 a.m.-11:40 a.m. (New York time)
AI agents in personalisation

Agents are the hottest buzzword in AI this year. How do we get the most out of cognitive publishing agents that get better over time? We’ll get a look at use cases and best practices.

Markus Franz, CTO and IT Chief Architect, Ippen Digital, Germany



11:40 a.m.-12:05 p.m. (New York time)
Personalised content marketing

Your clients have a vast library of content. You have the technology to show the right reader the right article at the right moment, marrying relevance with understanding user intent, with outstanding results.

Katie Weber, SVP, Commercial Strategy and Head of Financial Services, Wall Street Journal, United States
Patrick Estanbouli, Senior Interactive Design Manager, Ad Innovation, The Wall Street Journal, United States



12:05 a.m.-12:25 p.m. (New York time)
Personalisation to prevent churn

How to use push alerts and emails to engage readers, with intelligent targeting that reaches only those who are genuinely interested in receiving them.

John Callegari, Senior Digital Editor, Newsday Media Group, United States
Erin Serpico, Director of Newsletter & Email Experience, Newsday Media Group, United States



12:25 p.m.-12:30 p.m. (New York time)
Takeaways and wrap-up

Let INMA distill today's module, provide insights, and spotlight key takeaways and learnings.

Sonali Verma, GenAI Initiative Lead, INMA, Canada