08:00 - 08:15

Study Tour: Meet in lobby of the Clayton Burlington Road Hotel

Address: Clayton Hotel, Upper Leeson Street, Dublin 4, D04 A318

08:30 - 09:30

Study Tour: Executive briefing of Irish media market

09:30 - 11:30

Study Tour: Visit Mediahuis Ireland

11:45 - 13:45

Study Tour: Visit The Irish Times Group

13:45 - 14:45

Study Tour: Lunch

15:00 - 16:30

Study Tour: Visit Newstalk

17:00 - 18:30

Study Tour: Debrief of the day and drinks (on INMA)

08:30 - 08:45

Study Tour: Meet in lobby of the Clayton Burlington Road Hotel

Address: Clayton Burlington Road Hotel, Upper Leeson Street, Dublin 4, D04 A318

09:00 - 09:20

Newsroom Innovation Hub: Welcome, vision, and logistics at Irish Times

Address: Irish Times, 24-28 Tara St, Dublin 2, D02 CX89

09:15 - 11:00

Study Tour: Visit Business Post

09:20 - 10:00

Newsroom Innovation Hub: Keynote: Reinventing newsrooms for the new era of AI

11:30 - 13:30

Study Tour: Visit RTÉ (Raidió Teilifís Éireann)

10:00 - 12:15

Newsroom Innovation Hub: Module 1: How newsrooms are deepening engagement and using data effectively

13:30 - 14:30

Study Tour: Lunch at RTÉ

13:30 - 15:45

Newsroom Innovation Hub: Module 2: How newsrooms are using AI and automation to unlock efficiencies and spark innovation

15:00 - 16:30

Study Tour: Visit The Journal.ie

16:00 - 17:00

Newsroom Innovation Hub: Tour of The Irish Times newsroom

16:30 - 17:00

Study Tour: Debrief of the Irish Media Study Tour

17:00 - 18:30

Newsroom Innovation Hub & Study Tour: Drinks on Newswhip at Mulligan's

Address: 8 Poolbeg Street, Dublin 2, DO2TK71

08:30 - 11:30

INMA Europe Division Board of Directors meeting at Irish Times

Address: The Irish Times, 24-28 Tara Street, Dublin 2, D02 CX89

09:00 - 10:45

Newsroom Innovation Hub: Module 3: What newsrooms can learn from content creators

Address: The Irish Times, 24-28 Tara Street, Dublin 2, D02 CX89

11:00 - 12:00

Newsroom Innovation Hub: Closing keynote: From inspiration to action

11:00 - 13:00

Conference: Registration and welcome lunch at Clayton Hotel Burlington Road

Address: Upper Leeson Street, Dublin 4, D04 A318

13:00 - 13:15

Conference: Welcome and introductions

13:15 - 13:45

Conference: State of the global news media industry

13:45 - 14:15

Conference: Assessing digital maturity and bridging capability gaps

14:15 - 15:00

Conference: Networking break

15:00 - 15:30

Conference: Implementing strategy in an AI world

15:30 - 16:30

Conference: Case studies on GenAI for productivity gains

16:30 - 17:00

Conference: Fireside chat with Peter Vandermeersch

17:00 - 17:15

Conference: Takeaways of the day

19:00 - 21:00

Conference: Welcome Reception at Medley

Address: Medley, The Times Building, Unit 7, Old Irish Times Building, Fleet Street, D'Olier Street, Dublin, 2

08:30 - 09:15

Conference: Morning coffee

Address: Clayton Hotel Burlington Road, Upper Leeson Street, Dublin 4, D04 A318

09:15 - 09:30

Conference: Welcome back

09:30 - 10:00

Conference: Brand impact on a lean budget: Practical plays to test and scale

10:00 - 11:00

Conference: Case studies on audio and podcasts

11:00 - 11:45

Conference: Networking break

11:45 - 12:30

Conference: Pricing in motion: Mastering the art of dynamic strategies

12:30 - 13:30

Conference: Lunch and deep dive with speakers

13:30 - 15:20

Conference: Parallel sessions on advertising and consumer revenue

15:20 - 15:50

Conference: Networking break

15:50 - 16:20

Conference: Subscriptions and advertising: A match made in heaven

16:20 - 16:50

Conference: Agentic AI and how the biggest tech moment of our time intersects with media

16:50 - 17:00

Conference: Takeaways of the day

19:00 - 19:30

Conference: Bus transfer from Clayton Hotel Burlington Road to The Guinness Storehouse

19:30 - 23:00

Conference: Conference dinner at The Guinness Storehouse

Address: St. James's Gate, Dublin 8, D08 VF8H

22:30 - 23:15

Conference: Bus transfer from The Guinness Storehouse to Clayton Hotel Burlington Road

09:00 - 09:05

Conference: Welcome back

Address: Clayton Hotel Burlington Road, Upper Leeson Street, Dublin 4, D04 A318

09:05 - 09:40

Conference: Amplify your impact: Harnessing digital influence for news media success

09:40 - 10:20

Conference: Case studies on engagement & reaching young(er) audiences

10:20 - 11:10

Conference: Networking break and deep dive with speakers

11:10 – 12:00

Conference: Case studies on product, tech, and print automation

12:00 - 12:30

Conference: The future of product

12:30 - 12:45

Conference: Takeaways of the day and closing words

12:45 - 13:30

Conference: Closing drinks and deep dive with speakers