10:00 a.m.-12:30 p.m.
(New York time)

Pageviews no longer tell the whole story. Leading newsrooms are shifting toward value-based and loyalty-driven metrics that better capture engagement, impact, and reader needs. This module explores how to identify the right measures of success and how focusing on quality over volume can lead to stronger audience relationships and sustainability.

10:00 a.m.-10:15 a.m. (New York time)
Welcome and introduction

This session will include an overview of INMA’s research on the use of data in newsrooms, published in a recent INMA report titled “Beyond the Dashboard: 14 Case Studies In Newsroom Metrics.” We’ll delve into how innovative newsrooms are turning data into insights and strategy.

Amalie Nash, Newsroom Transformation Initiative Lead, INMA, United States



10:15 a.m.-10:55 a.m. (New York time)
Keynote: How has data analytics evolved, and where is data going in 2026?

Newsrooms once relied on clicks and pageviews, but today’s analytics landscape looks very different—focused on loyalty, value, and deeper audience understanding. In this keynote, we’ll explore how data use has evolved, the role of AI and automation, and the new frontiers shaping how newsrooms will harness data in 2026 and beyond.

Esra Dogramaci, Digital Leader, Trainer, and Consultant, Sydney, Australia



10:55 a.m.-11:25 a.m. (New York time)
Rede Gazeta: Using metrics to strengthen local journalism

Rede Gazeta has shifted its newsroom strategy to prioritize meaningful audience engagement over raw traffic. By tracking metrics such as recirculation, pageviews from heavy users, and time spent per article, the newsroom identifies the stories that generate awareness, interest, and trust. Daily and monthly dashboards help editors align content with strategic goals, while ongoing analysis of the user journey informs UX and editorial processes. This session will show how a regional news group is using data to guide editorial choices, deepen audience connections, and amplify the social impact of its journalism.

Eduardo Lindenberg de Azevedo, Director of Innovation, Rede Gazeta, Brazil



11:25 a.m.-11:55 a.m. (New York time)
Mediahuis: Defining value through revised dashboards and audience insights

Mediahuis is measuring its journalism by focusing on what truly matters: attention time, reading quality and perceived value. With redesigned newsroom dashboards and research in partnership with Vrije Universiteit Amsterdam, the publisher is exploring how audiences define value and how those insights can shape editorial strategy. This session will show how one of Europe’s leading media groups is aligning measurement with mission—helping newsrooms prioritise distinctive journalism, sharpen their content strategies, and strengthen audience relationships.

Yves Van Dooren, Business Partner Data & Insights, Mediahuis, Belgium



11:55 a.m.-12:25 p.m. (New York time)
Hearst: Focusing on quality content experiences

Hearst is rethinking how newsrooms use data to focus on quality content experiences. Tim O’Rourke will share how Hearst identifies the data that matters most — measuring success by how stories resonate with audiences and advance editorial goals. This strategic approach to performance measurement helps guide decision-making, strengthen storytelling, and build deeper, more loyal connections with readers.

Tim O’Rourke, Vice President, Editorial Innovation and AI Strategy, Hearst Newspapers, United States




12:25 p.m.-12:30 p.m. (New York time)
Takeaways of the day and overtime
Amalie Nash, Newsroom Transformation Initiative Lead, INMA

10:00 a.m.-12:30 p.m.
(New York time)

To build a loyal audience and attract new readers, our journalism must be relevant and essential. That requires a laser-focus on readers, who we can better understand through data and a modern user needs framework. This module will dig into the metrics that matter and how successful newsrooms are responsive to their audiences.

10:00 a.m.-10:10 a.m. (New York time)
Welcome, recap, and introductions
Amalie Nash, Newsroom Transformation Initiative Lead, INMA



10:10 a.m.-10:45 a.m. (New York time)
The Wall Street Journal: Data that drives impact

The Wall Street Journal is focused on the metrics that matter most: loyalty, value, and impact. Tess Jeffers will share how the Journal integrates data into daily newsroom practice—giving editors and reporters actionable insights, tailoring metrics by role, and ensuring data supports strong journalism rather than dictating it. This session offers a behind-the-scenes look at how one of the world’s leading news organizations uses analytics to sharpen decision-making and strengthen audience relationships.

Tess Jeffers, Director of Newsroom Data and AI, The Wall Street Journal, United States



10:45 a.m.-11:15 a.m. (New York time)
NTM: Metrics that attract younger audiences

Sweden’s NTM has retooled its newsroom strategy to reach younger readers, focusing on two simple KPIs: subscription growth among 30–50-year-olds and article reads under 50. This session will show how NTM is aligning content, beats, and culture around clear, audience-driven metrics to grow loyalty.

Jens Pettersson, Head of Editorial Development, NTM, Sweden



11:15 a.m.-11:45 a.m. (New York time)
McClatchy: From metrics to momentum in local news

McClatchy has reimagined its digital strategy by leveraging real-time engagement data and first-party audience analytics to support local storytelling and sustainable growth. Its in-house Data & Analytics team powers role-based dashboards that help reporters and editors optimize content, boost subscriptions, and engage key demographic segments. With digital-only subscriptions growing nearly 50% year-over-year and now accounting for around 40% of revenue, McClatchy is increasingly using metrics tied to loyalty, conversion, and audience value to inform editorial priorities and business decisions. This session will provide a behind-the-scenes look at how data is driving transformation across multiple local newsrooms.

Paul Berry, Senior Editor, News Analytics & Insights, McClatchy, United States



11:45 a.m.-12:15 p.m. (New York time)
The Green Line: Understanding its audience through surveys and action journeys

The Green Line in Toronto has developed a distinctive approach to local journalism—grounded in understanding what residents actually want covered and building coverage paths ("action journeys") that respond directly to those needs. Through community-facing surveys and story circles, editorial teams collect qualitative and quantitative feedback that informs every monthly content package, which includes explainers, features, events and crowdsourced solutions. This session will unpack how The Green Line gathers and analyzes audience data to shape reporting priorities, build trust, and deliver tangible impact in underserved communities

Anita Li, Publisher and Editor In Chief, The Green Line, Canada



12:15 p.m.-12:30 p.m. (New York time)
Takeaways of the day and overtime
Amalie Nash, Newsroom Transformation Initiative Lead, INMA

10:00 a.m.-12:30 p.m.
(New York time)

Reorganisation can play a significant role in newsroom transformation, and it’s something leadership should be looking at continuously. Training is another critical component of that work to ensure your journalists are keeping pace with change. In this module, we look at different organisational case studies and best practices.

10:00 a.m.-10:10 a.m. (New York time)
Welcome, recap, and introductions
Amalie Nash, Newsroom Transformation Initiative Lead, INMA



10:10 a.m.-10:45 a.m. (New York time)
The New York Times: Building a culture around metrics

The New York Times has pioneered a sophisticated, role-based approach to analytics—equipping journalists at every level with the data that helps them succeed. From editors to reporters, the Times emphasizes metrics that align with audience value, loyalty, and impact rather than simple volume. This session will explore how the Times built a culture where data informs decisions, strengthens accountability, and supports high-quality journalism at scale.

Hayley Arader, Executive Director, Data & Insights, Newsroom, Audience & Storytelling, The New York Times, United States



10:45 a.m.-11:15 a.m. (New York time)
Evolving newsroom data: Lessons from The Times and The Sunday Times

At The Times and The Sunday Times, newsroom metrics have evolved toward nuanced measures of reader value, supported by intuitive tools that put the right data in the right hands. With the launch of its newsroom data initiative—TED (Times Editorial Data)—the organisation has learned what works, what doesn’t, and how metrics can influence newsroom behaviour. This session will share key lessons from that journey, highlight pitfalls to avoid, and look ahead to TED 2.0 and its role in fostering a healthier, mo

Janice Pereira, Head of Editorial Data, The Times and The Sunday Times, United Kingdom



11:15 a.m.-11:45 a.m. (New York time)
Aftenposten transforms its newsroom through 3 major initiatives

In this session, hear the lessons learned from Norway’s leading publisher about how they aligned their teams for newsroom transformation. Aftenposten focused on a single North Star, aligning all journalists around one clear metric: daily engaged subscribers, defined as those reading at least 20% of an article. They also developed clear goals for every department, tasking each team with delivering enough high-quality, original journalism that reaches a wide audience. Finally, with targeted reader segmentation and roles-based dashboards, the newsroom aligned priorities and storytelling. These moves boosted engagement, strengthened loyalty, and supported sustainable growth.

Kristin Kornberg, Head of Insight and Content Development, Aftenposten, Norway



11:45 a.m.-12:15 p.m. (New York time)
Stuff: Reorganising the newsroom around audience goals

Stuff has restructured its newsroom to better connect editorial strategy with audience needs. Following a content audit, editors broke broad audience goals into achievable targets and redirected reporting resources based on what the data showed. This session will explore how New Zealand’s largest news organisation is reshaping its workflow, organising teams differently, and aligning coverage with clear audience outcomes.

Keith Lynch, Editor in Chief, Stuff Digital, New Zealand



12:25 p.m.-12:30 p.m. (New York time)
Takeaways of the day and Master Class conclusions

In this closing session, INMA will aim to identify the key conclusions emanating from this three-module master class on newsroom transformation. Where does the master class point newsrooms in this journey?

Amalie Nash, Newsroom Transformation Initiative Lead, INMA