INMA Master Class: INMA Master Class: Subscriber Acquisition

Attendees

121 participants from 33 countries as of 30 October 2026

Argentina (1) Belgium (6) Brazil (2) Bulgaria (1) Canada (3) Colombia (1) Croatia (1) Denmark (2) El Salvador (1) Finland (4) France (1) Germany (16) India (1) Indonesia (1) Ireland (3) Kenya (1) Malaysia (2) Mexico (1) Netherlands (1) Nigeria (3) Norway (2) Philippines (1) Poland (3) Romania (1) Singapore (1) Slovakia (1) South Africa (1) Spain (3) Sweden (2) Switzerland (2) Ukraine (3) United Kingdom (4) United States (45)

Argentina

U lEeonardoU lEeone, Acquisition Manager, La Nación

Belgium

U nEeleU bEaeyens, Marketing Directeur Magazines & Digital Brand Innovation, Roularta Media Group
U tEomU cEorbett, Head of European Division, INMA + Invento Communications
U rEenaatU dEeclercq, Customer Lifecycle Manager, Roularta Media Group
U kEurtU dEiddens, Consumer Data Expert, Mediahuis Belgium
U kEoenU rEaymaekers, Data analyst, Mediahuis Belgium
U sEteffiU vEanU bEos, Marketing Acquisition Manager, Mediafin

Brazil

U aEnaU aEraujo, Program manager, AzMina
U pEauloU cEantalice, CRM and Growth Coordinator, Nexo Jornal

Bulgaria

U mEariaU tEoycheva, Director of Products & Reader Revenue, Economedia AD

Canada

U cEindyU gEu, Head of Digital Strategy, The Epoch Times (Canada)
U nEikhitaU kEujur, Head of Digital Acquisition, The Globe and Mail
U tEammyU lEombardo, Managing Director, Subscriptions and Marketing, Torstar Corporation

Colombia

U fEedericoU gEomezU lEara, Director, Cambio Colombia

Croatia

U dEragoU gErahovac, Head of Digital Subscription, Telegram.hr

Denmark

U mEaleneU mEarker, Digital Sales and Product Manager, Jyllands-Posten
U eEmilU nEorsker, Editor in Chief, Heartbeats

El Salvador

U aEnaU gEutierrez, Latin America Division Director, INMA

Finland

U kEaisaU aEalto, Senior Business Manager, Helsingin Sanomat
U pEauliinaU kEaivola, Head of Digital Subscription Sales, Alma Media
U aEkiU nEykanen, Chief Executive Officer, Aste Helsinki
U jEohannaU sEtrandholm, Vice President, Content Business, Alma Media

France

U dEavidU sEallinen, Chief Executive Officer, Upgrade Media

Germany

U mEatthiasU aElberding, Product Manager Paid Content, Bremer Tageszeitungen AG
U mEarieU dEreyer-Schmitt, Acquisition Team Lead, Spiegel-Verlag Rudolf Augstein GmbH & Co. KG
U oEleU fEehling, Senior Manager Data-Science, Highberg
U cEarstenU gEros, General Manager Digital Publishing, Medienholding Süd
U cEhristophU hEadrys, Senior Digital Analyst, BZ.medien Digital GmbH
U bEiancaU hEofmann, Customer Journey Managerin, Mediengruppe Pressedruck - pd digital
U pEaulU jEunk, Product Lead Customer Processes, Ippen Digital GmbH & Co. KG
U kEristinU lEiebing, Senior Marketing Manager, Handelsblatt Media Group
U uElrichU mEachold, Chief Product Officer, Verlag Der Tagesspiegel GmbH
U rEaquelU mEeikle, Global Awards Manager / Business Development, INMA
U iEedaU pEscheidt-Willems, Data Scientist, Rheinische Post Digital
U cEamillaU sEchenkel, Manager in Digitales Marketing, Frankfurter Allgemeine Zeitung GmbH
U fElorianU sEchiller, Managing Director, OVB Media GmbH
U iEoanaU sEtrater, Programming and Events Director, INMA
U bEjornU tEhadewaldt, Head of Customer Acquisition, Axel Springer Deutschland GmbH
U nEeilU tEhurman, Professor of Journalism, Ludwig-Maximilians-Universität

India

U aEnnadiU kEamalakar, Senior manager-Subscription Revenue, IE Online Media Services Private Limited

Indonesia

U eErwinU dEaniel, Head of Growth Marketing and Readers Revenue, Tempo Media Group

Ireland

U pEaulU dEunny, Head of Customer Value, Mediahuis Ireland
U cElareU hEough, Head of Digital Subscriptions, Irish Examiner
U nEiamhU pEhelan, Digital Acquisition Executive, Mediahuis Ireland

Kenya

U dEoreenU mEbaya, Africa Division Manager, INMA

Malaysia

U aEndrewU oEng, Product Lead, Malaysiakini
U sEeenU hEauU tEham, Head of Operations, Malaysiakini

Mexico

U dEanielaU mEendizabalU mEelendez, Directora Digital, Milenio

Netherlands

U aErjanU vEanU rEijn, Marketing Manager, Roularta Media Nederland

Nigeria

U eEuniceU aEyobami, Media Product Manager, Media Career Development Network
U dEamilolaU dEawson, Director of Content, Pulse Africa
U aEkinolaU oEyewobi, Deputy Head of Digital Strategy & Technology, Premium Times

Norway

U kEirstiU eElnas, Insight and Retention Specialist, DN Media Group
U lEineU lEiasjo, Head of Subscribtion Sales and Loyalty, Adresseavisen ASA

Philippines

U iEsabelU cEanlas, Membership Lead, Rappler Inc.

Poland

U jEoannaU kEwas, Director of Subscription Revenue & Editorial Engagement, Gazeta Wyborcza
U aEgataU rEajmuniak, Deputy Head of Digital Subscription, Gazeta Wyborcza
U iEwonaU sEiejka, Head of e-commerce and subscriptions, Gremi Media

Romania

U iEsabelaU pEop, Head of subscription, HotNews

Singapore

U eEstherU lEeongU jEy, Consumer Marketing, SPH Media Limited

Slovakia

U rEastislavU bErocka, Product & Project mamager - digital subscription, Petit Press, A.S.

South Africa

U mEadeleinU vEenter, General Manager, Marketing and Subscriptions - News Division, Media24

Spain

U bEillyU aEldea-Martinez, Global Director, Piano - BeNeLux
U aEngelicaU dEominguezU mEartin, Customer Strategy Director, PRISA MEDIA, S.A.U.
U cElaraU sEoteras, SEO for News Publishers Consultant and Head of Innovation and Digital Strategy

Sweden

U hEenrikU eEkwall-Larson, Head of Subscription Sales, Norrköpings Tidningar Media AB
U aElonaU mEelnyk, Data Analyst, Bonnier News Group AB

Switzerland

U dEominikU bErauch, Lead Acquisition Manager, NZZ AG
U zEhengyiU xEu, Research and Teaching Assistant, University of Zurich

Ukraine

U aEndriiU bEoborykin, Chief Executive Officer, Ukrainska Pravda
U aEleksandrU bEorovskyi, Head of growth & monetization, Liga.net
U oElegU hEorobets, Chief Executive Officer, RIA Media

United Kingdom

U eEvangelineU bEraithwaite, Senior Performance Marketing Executive, The Financial Times Ltd
U dEavidU hEumber, Head of Conversion, Telegraph Media Group
U dEevinaU nEembhard, Analytics Manager, Guardian News & Media
U gErzegorzU pEiechota, Researcher-In-Residence and Readers First Initiative Lead, INMA

United States

U kEristaU aEvedikian, Database Manager, INMA
U bEusolaU aEwobode, Consumer Marketing Specialist, Hearst Newspapers
U jEimU bEodor, VP of Product, Boston Globe Media
U bErianaU bEoyington, Senior Product Manager, The Boston Globe
U rEobertU bEoyle, Senior Manager, Digital Analytics, The Boston Globe
U tEomU bErown, Vice President, Consumer Revenue, The Boston Globe
U kEellyU bErown, Executive Assistant, INMA
U jEustinU bEucks, President, Lancaster Farming & Susquehanna Printing, Steinman Communications
U mEarkU cEampbell, Chief Marketing Officer, Hearst Newspapers
U tEuppyU cEarnie, Director of Subscription Sales & Marketing, MediaDC
U cEynthiaU cEhen, Assistant Professor of Journalism & Sports Media, Butler University
U sEtephanieU cEorreia, Senior Director, Marketing, The Boston Globe
U rEoseU dEemun, Brand and Editorial Marketing, Bloomberg
U yEvetteU dEominguez, Customer Service Specialist, INMA
U lEindsyU gEoldberg, Sr. Coordinator, Innovation and Strategic Initiatives, The Boston Globe
U wEendyU gEreenlaw, Publisher, Raw Story
U aEnnU gEustin, Product Manager, Consumer Revenue, The Boston Globe
U lEauraU hEughes, Office Manager, INMA
U sEarahU jEarvis, Senior Director of Revenue Generation, The Philadelphia Inquirer
U nEoahU jEones, Membership Manager, INMA
U vEamsiU kEanuri, Professor of Marketing, Mendoza College of Business, University of Notre Dame
U eEmmaU kEelley, Marketing Manager, The Boston Globe
U rEickU kEing, Founding Partner, Mentmii
U tEristanU lEoper, Head of National Programs, Lenfest Institute for Journalism
U mEadisonU mEessics, Manager, Revenue Generation, The Philadelphia Inquirer
U mEichelleU mEicone, Chief Marketing & Strategic Initiatives Officer, Boston Globe Media
U jEocelynU nEg, Director of Growth Marketing, Crain Communications
U bEonnieU nEolan, Event Manager, INMA
U rEosheenU oEdonovan, VP Audience, American City Business Journals
U aEdithyaU pEattabhiramaiah, Sharon A. and David B. Pearce Assoc Prof of Mktg, Scheller College of Business, Georgia Institute of Technology
U lEillianU qEuinn, Sr. Executive Assistant, Newsday
U eElizabethU rEaisig, Senior Product Manager, Crain Communications
U nEicoleU rEakozy, Product Manager, Crain Communications
U rEichardU rEinker, Product Manager, Boston Globe Media
U sEylviaU rEodriguez, Sr. Director Sales & Marketing, Advance Local
U sEhannonU rEoseU sEquillante, Associate Director, Marketing Operations, The Boston Globe
U nEatalieU sEerret, Senior Lifecycle Marketing Manager, Engagement, Bloomberg
U bEridgetU sEibthorp-Moecker, Director of Audience, BLOX Digital
U lEilyU sEtern, Growth Marketing & GTM Strategy, Bloomberg
U kEellyU sEtimpson, Senior Marketing Manager, Advance Local
U cEarringtonU tEatum, Sr. Data Analyst, DallasNews Corporation
U cEhristinaU tEellez, VP, Consumer Strategy, Gannett
U eEstherU tEhorson, Professor of Journalism, Michigan State University
U lEizU wEallace, Art Director, INMA
U eEarlU wEilkinson, Executive Director and CEO, International News Media Association (INMA)