8:00 a.m. - 8:30 a.m.
Study Tour: Welcome coffee & registration
Agenda
Monday, December 7
8:30 a.m - 9:30 a.m.
Study Tour: Tour briefing
9:30 a.m. - 12:00 p.m.
12:00 p.m. - 1:00 p.m.
Study Tour: Lunch
1:00 p.m. - 1:30 p.m.
Study Tour: Transit
1:30 p.m. - 3:00 p.m.
3:00 p.m. - 3:30 p.m.
Study Tour: Transit to CNN
3:30 p.m. - 5:00 p.m.
5:00 p.m. - 5:45 p.m.
Study Tour: Debrief day one
5:45 p.m. - 6:00 p.m.
Study Tour: Transit to the afterwork drinks
6:00 p.m. - 7:00 p.m.
Study Tour: Drinks on INMA
Tuesday, December 8
8:00 a.m. - 8:30 a.m.
Study Tour: Welcome coffee & morning briefing
8:30 a.m. - 10:00 a.m.
10:00 a.m. - 10:30 a.m.
Study Tour: Transit to AWS
10:30 a.m. - 12:00 p.m.
12:00 p.m. - 12:30 p.m.
Study Tour: Lunch
12:30 p.m. - 1:00 p.m.
Study Tour: Transit to People Inc.
1:00 p.m. - 2:30 p.m.
2:30 p.m. - 3:00 p.m.
Study Tour: Transit to One World Trade Center
3:00 p.m. - 4:30 p.m.
4:30 p.m. - 5:30 p.m.
Study Tour: Final debrief, hosted at Stagwell
6:00 p.m. - 8:00 p.m.
Wednesday, December 9
8:45 a.m. - 9:00 a.m.
Conference: Welcome to INMA Media Advertising Summit
9:00 a.m. - 9:15 a.m.
9:15 a.m. - 9:45 a.m.
Conference: Publisher blues and the agentic reset
9:45 a.m. - 10:15 a.m.
Conference: What the buy-side actually wants now
10:15 a.m. - 10:45 a.m.
Conference: Coffee break
10:45 a.m. - 11:30 a.m.
Conference: Off-platform or on-platform monetization
11:30 p.m. - 12:00 p.m.
Conference: From managed decline to ruthless independence
12:00 p.m. - 12:30 p.m.
Conference: The rise of quality and attention
12:30 p.m. - 1:45 p.m.
Conference: Lunch
1:45 p.m. - 2:30 p.m.
2:30 p.m. - 3:00 p.m.
3:00 p.m. - 3:30 p.m.
Conference: Coffee break
3:30 p.m. - 4:15 p.m.
Conference: The case for news
4:15 p.m. - 4:45 p.m.
4:45 p.m. - 5:00 p.m.
Conference: Closing thoughts, Day 1
Thursday, December 10
8:45 a.m. - 8:55 a.m.
Conference: Welcome back
8:55 a.m. - 9:10 a.m.
Conference: New lanes and new models
9:10 a.m. - 9:30 a.m.
Conference: Transforming the sales engine at a legacy brand
9:30 a.m. - 9:45 a.m.
Conference: Commerce, trust and new formats at Wirecutter
9:45 a.m. - 10:10 a.m.
10:10 a.m. - 10:45 a.m.
Conference: Diversified revenue streams
10:45 a.m. - 11:15 a.m.
Conference: Coffee break
11:15 a.m. - 11:45 p.m.
Conference: Scaling video as an advertising proposition
11:45 p.m. - 12:30 p.m.
Conference: Yes, you can sell creators
12:30 p.m. - 1:30 p.m.
Conference: Lunch
1:30 p.m. - 2:00 p.m.
Conference: Branded and native content
2:00 p.m. - 2:30 p.m.
Conference: Events as brand heroes
2:30 p.m. - 3:00 p.m.
Conference: Transforming for growth at The Globe and Mail
3:00 p.m. - 3:30 p.m.
Conference: Coffee break
3:30 p.m. - 3:50 p.m.
Conference: Revenue strategy meets revenue reality
3:50 p.m. - 4:15 p.m.
4:15 p.m. - 5:00 p.m.
Conference: The CRO view
5:00 p.m. - 5:15 p.m.
Conference: Conference conclusions & wrap-up
Supporters
Join the INMA community at the Media Advertising Summit by connecting with people face-to-face and providing solutions to our attendees.
Click here to see sponsoring options (PDF).