The INMA World Congress of News Media is a week-long exploration of strategy, trends, and best practices of the top media companies. World Congress includes a Media Conference, a day of seminars, three study tours of Berlin media companies, and a Global Media Awards dinner.
Media Conference
An intense two days event for news media leaders, strategists, editors, and revenue drivers from across the globe. Dive into breakthrough ideas, smart strategies, and practical inspiration from the industry’s front lines. Leave equipped to lead newsroom and business transformation.
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Study Tours of Berlin
Discover Berlin’s dynamic media scene through three exclusive INMA study tours. From legacy brands to digital pioneers, explore how top publishers are innovating with AI, reinventing business models, and connecting with next-gen audiences. It’s a rare, behind-the-scenes look at newsroom and commercial transformation in one of Europe’s most forward-thinking media capitals.
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AI-First Newsroom Seminar
Newsrooms are undergoing a revolution driven by AI, cross-functional teams, and user-first formats. This session dives into five breakthrough trends reshaping editorial operations, content formats, and organisational culture. Walk away with actionable insights from the world’s most forward-thinking newsrooms.
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Young Audiences Seminar
Engaging Gen Z and millennials requires new formats, authentic voices, and platform-native storytelling. This seminar highlights how newsrooms are building trust, experimenting with creator-style formats, and co-creating with younger audiences. Learn the key strategies to future-proof your audience development.
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Agentic AI Seminar
From generative AI to immersive UX, publishers are reengineering digital products at speed. This session covers the biggest trends in cross-platform innovation, autonomous tools, and personalisation engines reshaping media tech. See how leading teams are building the future of media through smart, collaborative product thinking.
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Diversifying the Advertising Portfolio Seminar
As cookies vanish and advertisers demand more, publishers are crafting creative, data-powered ad models. This seminar explores how news brands are monetising with vertical video, branded content, AI, and new platform strategies. Discover the top five trends defining the next era of advertising revenue.
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Subscription Growth Seminar
Reader revenue is evolving fast — with AI-driven paywalls, smarter bundles, and churn-reduction tactics at the core. This seminar spotlights five leading trends driving subscription growth, from personalised offers to youth-focused micro-products. Learn what’s working now and how to sharpen your own subscription strategy.
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News and Platforms Executive Briefing (Invitation Only)
Digital platforms increasingly impact the financial sustainability of news media. INMA’s Digital Platform Initiative aims to support and empower news organisations in navigating these challenges. This invitation-only seminar is open to INMA News Media organizations participating in the World Congress and will focus on decoding platform-related issues, exploring positions that support the prosperity of journalism, and sharing practical playbooks and potential remedies for leaders.
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Global Media Awards Dinner
Have you secured your ticket to the Global Media Awards Dinner at Tipi am Kanzleramt? Whether a finalist or not, you won’t want to miss this extraordinary evening consisting of a reception, dinner, awards ceremony, and after-party. Get your camera ready for celebrations and a taste of burlesque Berlin.
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Ask Me Anything Sessions
Private sessions with INMA initiative leads: Readers First, Product & Tech, Advertising, Newsroom Innovation, and Young Audiences.
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Explore Berlin+
A curated INMA programme of optional walks, runs, and rides designed to help delegates explore Berlin’s history, landscapes, and culture — while connecting informally with peers beyond the conference setting.
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