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About Brie Logsdon

Brie Logsdon is project manager at INMA, and is based in Nashville, Tennessee, United States. She can be reached at brieonna.logsdon@gmail.com.

Written by Brie

38 Blog Posts

Media24’s Daily Sun invests in new tools, skills for digital transformation

31 March 2025 By Brie Logsdon

Expressen leverages TikTok strategy to grow younger audience, engagement

24 February 2025 By Brie Logsdon

News Corp Australia grows audience engagement with snackable video platform

23 February 2025 By Brie Logsdon

Toronto Star campaign celebrates women leaders with branded content

18 February 2025 By Brie Logsdon

Editorial Perfil navigates its print, digital audience opportunities

7 September 2023 By Brie Logsdon

Data scientists, journalists work together at Clarín to grow digital subscriptions

31 August 2023 By Brie Logsdon

Grupo OPSA’s in-house first-party data platform helps company target readers

30 August 2023 By Brie Logsdon

50% of revenue at Exame now comes from educational offering

28 August 2022 By Brie Logsdon

Grupo Reforma explores subscriber churn using new tools

22 March 2022 Brie Logsdon

5 strategies for media looking for external funding partners

29 August 2021 Brie Logsdon

Asahi Shimbun builds audience data with registered users from events, e-commerce

21 July 2021 Brie Logsdon

Virtual Global Media Awards celebration connects global media industry

9 June 2021 Brie Logsdon

Targeting light readers (younger, female) can boost audience growth

18 March 2021 Brie Logsdon

McClatchy CEO shares 5 characteristics of adaptive media companies

17 March 2021 Brie Logsdon

8 key takeaways from INMA’s Media Subscriptions Summit 4.0

25 February 2021 Brie Logsdon

Research: Subscriptions at top 123 news publishers grew almost 58% in 2020

17 February 2021 Brie Logsdon

Data and automation tech are transforming how media companies connect with audiences

1 February 2021 Brie Logsdon

News media employees must reflect communities to be relevant

31 January 2021 Brie Logsdon

Tampa Bay Times moves to print publishing twice a week

21 December 2020 Brie Logsdon

As COVID hits print hard, Groupe Eco-Medias fights to keep print ad revenue

23 November 2020 Brie Logsdon

Punch grows video promotion 42% in 1 year, increases Millennial audience

19 November 2020 Brie Logsdon

5 common pitfalls publishers should avoid in digital subscription experimentation

9 November 2020 Brie Logsdon

3 news publishers share internal North Star goals

5 November 2020 Brie Logsdon

How publishers can seize the COVID moment for digital transformation

28 May 2020 Brie Logsdon

Eenadu shares 4 building blocks of ad team leadership during COVID

25 May 2020 Brie Logsdon

Gannett, Irish Times, Infoglobo share advertising rebound strategies

11 May 2020 Brie Logsdon

How the pandemic is pushing digital subscription innovation worldwide

7 May 2020 Brie Logsdon

Research offers snapshot of trust, reading habits, Q2 advertising predictions

5 May 2020 Brie Logsdon

Tribune, Advance Local share their best practices for boosting subscriptions

28 February 2020 Brie Logsdon

News media companies work to drive engagement, but long-term outcomes are still unknown

28 February 2020 Brie Logsdon

Strategies for publishers to boost subscriptions for the long run

27 February 2020 Brie Logsdon

Rethink your metrics to improve subscription success

27 February 2020 Brie Logsdon

New York study tour emphasises improving product experience for audiences

26 February 2020 Brie Logsdon

6 shared subscription lessons from eMarketer and Business Insider

26 February 2020 Brie Logsdon

3 ways to develop media advertising superstar sellers

10 March 2019 Brie Logsdon

4 ways Newsday uses predictive data analytics to keep readers

2 February 2017 Brie Logsdon

4 tips for GDPR implementation at your news media company

24 January 2017 Brie Logsdon

Gannett redesigns business model to maximise efficiency

8 May 2012 Brie Logsdon