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About Jens Pettersson

Head of Editorial Development

NTM

Stockholm, Sweden

Jens Pettersson is head of editorial development at NTM in Stockholm, Sweden. He can be reached at Jens.Pettersson@ntm.eu or @JensPettersson.

Written by Jens

33 Blog Posts

Local news publishers need to tap into journalists’ trusted expertise

4 October 2026 By Jens Pettersson

Building audience relationships, redesigning workflows for users are key for closing newsroom gaps

15 June 2026 By Jens Pettersson

NTM’s subscription strategy to reach young readers helps increase digital revenue 34%

30 March 2026 By Jens Pettersson

Mute buttons and creativity boosts: Newsrooms want these 5 gifts this holiday season

15 December 2025 By Jens Pettersson

NTM launches reporter training to future-proof journalism

5 October 2025 By Jens Pettersson

NTM mutes “grumpy old men” with KPIs to attract, track young subscribers

24 March 2025 By Jens Pettersson

NTM launches AI-powered automated audio news

5 January 2025 By Jens Pettersson

NTM’s “fight and unite” project boosts new mobile front page with higher news density

16 September 2024 By Jens Pettersson

NTM uses friendly SWAT team to tackle local newsroom challenges

24 June 2024 Jens Pettersson

NTM’s hyper-local newsletters see high open rates, engagement

1 April 2024 Jens Pettersson

NTM uses star symbol to identify articles that attract younger audiences

1 January 2024 Jens Pettersson

NTM hosts Innovation Day to surface AI solutions for the company

17 September 2023 Jens Pettersson

Creativity, humour play role in generative AI adoption for newsroom

10 July 2023 Jens Pettersson

NTM shares 5 epic fails and the lessons they taught

4 April 2023 Jens Pettersson

NTM launches holiday contests to engage subscribers, drive pageviews

20 December 2022 Jens Pettersson

NTM captures sports fanatics with live TV to strengthen subscriber loyalty

25 September 2022 Jens Pettersson

Disappearing text campaign highlights press freedom at NTM

26 June 2022 Jens Pettersson

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 Jens Pettersson

NTM combines podcast, video to get the most out of both formats

28 March 2022 Jens Pettersson

NTM optimises hyper-personalisation to boost audience engagement

21 February 2022 Jens Pettersson

NTM adopts double live streaming, directly connecting readers with interviewees

13 December 2021 Jens Pettersson

NTM prioritises 7 topics to retain, gain subscribers aged 30-50

25 October 2021 Jens Pettersson

NTM experiments with emojis to drive reader engagement, revenue

7 September 2021 Jens Pettersson

NTM shares 3 engagement ideas beyond crossword puzzles and live sports

27 June 2021 Jens Pettersson

Value, relationships, habits underpin NTM’s reader revenue journey

16 May 2021 Jens Pettersson

NTM gets audience data in front of reporters with integrated dashboard

21 March 2021 Jens Pettersson

3 ways to use nostalgia to engage audiences

31 January 2021 Jens Pettersson

Small talk: Aftonbladet, Expressen adopt chat features to engage audiences

14 December 2020 Jens Pettersson

How Nordic news media companies measure engagement, loyalty

25 October 2020 Jens Pettersson

What newsrooms can learn about reader retention from a former DJ

30 August 2020 Jens Pettersson

COVID-19 shutdown can’t stop coverage of annual Swedish celebration

22 June 2020 Jens Pettersson

The coronavirus bump: Does charging for COVID-19 coverage mean you’re greedy?

5 April 2020 Jens Pettersson

Upsala Nya Tidning builds Facebook group for commuters

9 April 2018 Jens Pettersson