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About The Globe and Mail

Toronto, Ontario, Canada

The Globe and Mail blogging team is based in Toronto, Ontario, Canada. The team can be reached at @globeandmail.

Written by The Globe and Mail

34 Blog Posts

Marketers should outsource tasks, not thinking

25 October 2026 By Sean Stanleigh

Sports marketing, AI — with a dose of FOMO — take centre stage at Cannes

7 July 2026 By Sean Stanleigh

Gamification, in-person activations offer marketing inspiration in times of turmoil

5 April 2026 By Sean Stanleigh

Globe and Mail leans into lifestyle content to counter “bad news”

8 January 2026 By Sean Stanleigh

Globe and Mail leans into specificity, in-house strengths to produce successful podcasts

4 June 2025 By Kiran Rana

Globe and Mail adopts “slow but steady” mindset in adopting GenAI

5 May 2025 By Sean Stanleigh

Climate crisis, politics make for challenging brand marketing conditions for media

7 January 2025 By Sean Stanleigh

News brands can engage Gen Z readers in these 5 ways

22 September 2024 By Sean Stanleigh

Creativity, transparency, AI are among top marketing trends

12 May 2024 Katherine Scarrow

A strict adherence to conversion could leave brands behind

24 March 2024 Sean Stanleigh

2024 content marketing trends include evolution of GenAI, first-party data reliance

28 January 2024 Sean Stanleigh

Transformation of content marketing is akin to evolution of species

29 November 2023 Katherine Scarrow

Globe Content Studio reviews 2023 predictions related to social media, AR

15 October 2023 Shazia Khan

Unexpectedly, Tony Hawk said something relevant about media-related teamwork

21 June 2023 Sean Stanleigh

AI doesn’t replace content marketers (yet), but serves as a tool

16 April 2023 Sean Stanleigh

ChatGPT, hybrid work shake up content marketing

5 February 2023 Sean Stanleigh

Should advertisers worry about brand safety on social media?

27 December 2022 Shazia Khan

How should media companies calculate for time spent?

19 October 2022 Jason Ainsworth, Shazia Khan, Sean Stanleigh

Impactful content marketing relies on compelling design

11 July 2022 Aashish Arora & Sean Stanleigh

Consider these 3 lessons as the world moves from virtual to live

4 May 2022 Sean Stanleigh

Brands should think first, act second when responding to global events

6 March 2022 Shazia Khan

Tourism summit highlights 3 lessons from 2020 applicable to the media industry

14 November 2021 Jessica Robinson

Mindful content is key to media’s successful content marketing on social media

21 September 2021 Jessica Robinson

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 Sean Stanleigh

7 creative trends influencing content marketers in 2021

13 April 2021 Katherine Scarrow

10 content marketing trends will transition media from 2020 to 2021

21 February 2021 Sean Stanleigh

Sports marketing makes pivot in 2020, advertisers get back in the game

17 December 2020 Sean Stanleigh

E-commerce emphasis, adoption of new platforms are among top content marketing trends

20 October 2020 Jessica Robinson

These 4 e-commerce pandemic trends are likely to stay

29 June 2020 Jessica Robinson

What should strategic content marketing look like during (and after) COVID-19?

3 May 2020 Sean Stanleigh

Revisit values, make an impression, and other advice from the world’s most popular brands

26 March 2020 Katherine Scarrow

5G, video, AR poised to lead media headlines in 2020

30 December 2019 Sean Stanleigh

Why media leaders must focus on creativity, connections, relevancy, efficiency

7 November 2019 Katherine Scarrow

5 current content marketing trends for media advertisers

8 September 2019 Sean Stanleigh