About

The vice of the print to multi-media transition — long predicted, now realised — is putting new pressures on news media companies to accelerate revenue and audience development in ways never before imagined.

And the clock is ticking.

The 83rd Annual INMA World Congress April 28-30 in New York aspires to guide publishers through the mine field of this transition.

Under the theme “Monetizing the New Print + Digital Ecosystem,” the INMA World Congress in 2013 aims to:

  • Revenue: Explore the emerging revenue growth opportunities needed to fill the hole left by print advertising migration.

  • Relevance: Identify new ways to maintain and enhance relevance with readers shifting to new digital platforms.

  • Print vs. Digital: Guide decisions on how much time and money to invest in print versus digital.


Why INMA World Congress is different

The INMA World Congress is different than any industry conference you will attend in 2013:

  • Cutting-edge programme
  • Focus on news media
  • Intense market focus
  • Revenue, revenue, revenue
  • Global mix of attendees
  • Prioritises innovation
  • Belief in culture change
  • Multi-industry mix of attendees
  • Focused on new models, not old
  • Fresh approach to programming
  • New peers to discover

With world-class case studies inside and outside the media industry, INMA will weave together an agenda-setting global fabric of opportunities unlike any other conference in 2013.

Look for the best revenue and audience presentations on:

  • Revenue diversification strategies
  • Video
  • Second-wave mobile
  • Print creativity
  • Equity plays
  • Transactional e-commerce
  • Advertising networks
  • Search advertising
  • Augmented reality
  • Content marketing
  • Next-generation paid content
  • Social media
  • Sponsored content

At the INMA World Congress in New York, this is your moment to step back, refresh and rejuvenate:

  • Take in the challenges with a fresh set of eyes and from new angles.

  • Meet new peers who can make a difference throughout your year.

  • Make the New York conference the centerpiece for your INMA experience.

The INMA World Congress is not your father's industry conference.

Prepare to be inspired!