Wednesday-Thursday, July 24-25 | Le Meridien, New Delhi | How to register for Festival
Get your registration credentials outside the Desire conference hall, Le Meridien before settling into the networking lounge at Inspire for coffee, tea, and snacks. Meet colleagues and connect with INMA speakers and news industry solution providers.
Celebrating the indomitable spirit of news media and surfacing best practices and case studies exemplifying agility, sustainability, and growth amidst the new norm of disruption. Join us as we bring together stakeholders of the news media ecosystem to delve into the key issues facing the news media industry and participate in putting forward tangible remedies for industry influencers.
| Head, INMA South Asia Division, and Lead Strategy & Special Projects for APAC |
In this briefing the President of the INMA South Asia Division Board will walk you through trends in the South Asia market — including INMA’s role in driving transformation in news media in the region. The session will feature a recap of the year gone by and what lies ahead, along with sharing a strategic look at emerging priorities for news media in the region.
The strategic priorities of the global news media industry — notably, where business model innovation and generative AI fit — is the focus of this opening keynote presentation. Learn about priorities, challenges, and opportunities, the state of digital transformation, generative AI, what future success starts to look like, and how to balance journalism’s sustainability with the need to have societal influence and impact.
In this keynote presentation Daniel Hulme will dive into how creativity in digital advertising is your secret recipe for standing out in the digital crowd. Learn about how it boosts businesses by making people remember, share, and connect with your brand, leading to higher brand awareness, engagement, and loyalty. Gain insights into what does this mean for us in the age of AI?
| Principal Architect Martech, Google India and Former Country Manager Data & Digital Media, media.monks |
Gain an understanding about the state of the news media industry in India and how news media is approaching transformation and digitisation, with a path to sustainable growth models, audience engagement and monetisation, while keeping news at the core.
| Indian Newspaper Society (INS) President and Director ITV Group and Good Morning Media |
Meet the exhibitors, connect, share, and learn while interacting with the speakers, colleagues, the INMA initiative leads, or just enjoy a tea break in the Inspire Lounge.
How is the print business model re-shaping itself will be the focus of this discussion. Gain insights into the continued potential of the print medium vis a vis content, audience, cost optimisation and monetisation, as it navigates the shifting trend of the business ecosystem of both print itself, and of the digital medium.
In this presentation Mohit Jain will share what marketing to Gen-Xers, the wealth generators and money spenders, means and how this translates into audience reach for an advertiser and monetisation for a news publisher.
Meet the exhibitors, connect, and share with the speakers or the INMA initiative leads, or just enjoy lunch in the Inspire Lounge exhibition area.
Seen TV earns millions of dollars in profit by publishing low-cost, high-volume, video content. But they have not bought any cameras? In this session our guest speaker, Yusuf Omar (previously at CNN International and the Hindustan Times) unpacks how to produce, monetize and distribute video.
A forward-thinking discussion where panellists will take a hard look at the functioning of the news media ecosystem vis a vis publisher, client, and agency. What should be the roadmap for the future? What does the new news monetisation framework look like vis a vis different medium and metrics? And finally, what are the new paradigms of interactivity, audience, data literacy and multimedia for skill building?
| Chairperson & Executive Director Kulfi Collective, Board Director Jagran Prakashan and Media Research Users Council, and Former, CEO Media, Dentsu International, South Asia |
In this session gain insights into the media subscription landscape with a focus on growth and innovation. Learn about the essentials of agile organisation and scaling up digital subscriptions, to the intriguing science behind bundling and pioneering pricing innovations. Understand how do you unveil the power of data and artificial intelligence in enhancing audience engagement and driving subscription growth.
Meet the exhibitors, connect, share, and learn while interacting with the speakers, colleagues, the INMA initiative leads, or just enjoy a tea break in the Inspire Lounge.
FT Strategies is the specialist media consultancy from the Financial Times helping news organisations globally build sustainable growth. In this session, Sabrina Daryanani explores essential strategies to drive profitability from optimising your print operation to diversifying revenue and funding new growth streams.
In this conversation, leaders will share their views on challenges and opportunities, with a special focus on business model sustainability. Learn about the emerging priorities on traditional models vs. diversified options for monetisation to harness growth and transformation.
Hear Spotify’s Amarjit Singh Batra share some of the most valuable lessons companies can learn in today’s challenging business environment: how to realign the fundamentals of what you do, and the role of disruption and reinvention in the digital age. Hear about the potential of the Indian market for audio; Spotify’s value proposition and dual pricing along with its approach to personalisation and recommendations.
| General Manager, SAMEA (South Asia, Middle East, Africa) and Managing Director, Spotify |
Shelly Walia will distil the conference’s first day into takeaways.
Join us for high powered networking over drinks and dinner as you unpack the day with colleagues, decision makers and explore industry partners.
Exchange notes from the previous day over breakfast, tea and coffee. Meet the exhibitors, connect, share, and learn while interacting with the speakers, colleagues, the INMA initiative leads, or just enjoy a tea break in the Inspire Lounge.
| Head, INMA South Asia Division and Lead Strategy & Special Projects for APAC |
In this briefing Sonali Verma will deconstruct generative AI and share the threats and opportunities it poses to journalism, along with the multiple complexities that it presents. Dive deeper into use cases, examples and industry developments that offer lessons from the global news industry.
As the generative AI boom sweeps over the media industry, learn about how Dow Jones is embracing artificial intelligence, navigating both threats and opportunities with a lens on copyright issues and how news publishers can safeguard content .
In this session Puneet Gupt will share share insights into how the AI led world is impacting news media and what Times Internet is effectively navigating this technological change. Gain a better understanding on how the latest in technology is impacting the news ecosystem – for engagement, to build distribution, increase lifetime value cycle, in marketing & advertising and in the creation of new products.
Meet the exhibitors, connect, share, and learn while interacting with the speakers, colleagues, the INMA initiative leads, or just enjoy a tea break in the Inspire Lounge.
Erik van Heeswijk will present the user needs model described in the 2024 Reuters Institute's Digital News Report. He will share insights into how user needs are integrated in tools, aiding in practical and concrete decision making, with focus on utilisation in newsrooms.
Next, panelists will share learnings from newsroom experiments with generative AI - in storytelling with bot AI anchors to tools for summarisation, content creation and translations; from design and workflows to building scalability and discovering new ways to engage with audiences.
In this session, panelists will share insights into the various models that publishers are exploring to building first party data for audiences and advertising, along with advertiser perspective on ad targeting, in the context of decline of third-party cookies. Learn about solutions that allow effective audience targeting and keeping privacy intact — from data sourced directly from customer interactions, the role of unified data platforms to building in-house cutting-edge technology.
| Executive Vice President, Head of Programmatic, Data and Tech, Publicis Media |
During this break, participants get the opportunity to ask further questions to the presenters of the previous presentations and hob nob with one another over lunch.
The distribution network is the backbone of the print business model. In this session the panel put forth and discuss solutions to the impediments in the current print distribution model. The moderator and panellists will surface possible way forwards like consolidation, collaboration, bridging the gap on last mile attractiveness, job profile upliftment, focus on quantity vs quality audience, explore the subscription model and relook at the revenue model for vendors with a view to ensuring the robustness of the distribution network.
In this presentation gain insights into how news media companies can approach combatting lower SEO traffic as AI surfaces publisher stories with Google as the first port of choice. Learn how to strategically look at content, search strategy and right audience and draw up a road map towards optimisation for the search generative experience.
Meet the exhibitors, connect, share, and learn while interacting with the speakers, colleagues, the INMA initiative leads, or just enjoy a tea break in the Inspire Lounge.
In this presentation Udit Jain will share the building blocks of how to best understand and optimize the consumer value chain. Gain insights into how to add value, given that the user is the customer. How do you simplify the process of evaluation and decision making for the customer once advertising has generated the initial interest.
Shelly Walia will distil the day's discussions, offering insightful takeaways for you to ponder.
Madhavi Sekhri
Head - South Asia Division
Strategy and Special Projects Lead - Asia Pacific
New Delhi, India
Hindi, English
Tel.: +91 99716 00632