9:00 a.m. - 9:30 a.m.

Registrations and networking welcome

Get your registration credentials and join us for coffee, tea, and snacks. Meet colleagues and connect with INMA speakers, experts and industry leaders.

9:30 a.m. - 11:00 a.m.

Session 1: What a sustainable business model looks like

In this opening session have a front seat look at the revenue strategy of news media, followed by insights into alternative revenue sources and what a sustainable business model entails.

11:00 a.m. - 11:30 a.m.

Tea & coffee networking break

11:30 a.m. - 1:00 p.m.

Session 2: Reader journeys and market penetration

In this module understand the top reasons for the slow growth in reader revenue with a deeper look into reader journeys and market penetration. From here we will dive into sizing the market opportunity in India and testing the market readiness.

1:00 p.m. - 2:00 p.m.

Lunch

2:00 p.m.– 3:30 p.m.

Session 3: How to build a growth engine

In this module you will gain an understanding on how to build a growth engine – starting with planning, to execution, and finally organisation.

3:30 p.m. - 4:00 p.m.

Tea & coffee networking break

4:00 p.m. - 5:00 p.m.

Session 4: Online strategy in face of social and search collapses

In this module you will learn about what should be your online distribution strategy in face of the social traffic collapse and looming disruption of search. Gain insights into the applications of AI in news marketing.

9:00 a.m. - 9:30 a.m.

Registrations and networking welcome

Get your registration credentials and join us for coffee, tea, and snacks. Meet colleagues and connect with INMA speakers, experts and industry leaders.

9:30 a.m. - 11:00 a.m.

Module 1: The secrets to going viral

Session 1: The viral video formula exposed

• The hidden blueprint behind every viral sensation
• Uncover the elements that guarantee a video will explode online

Session 2: Find the stories everyone is missing

• Insider tips to discovering the hottest trends before they blow up
• The underground tools and platforms for social discovery

Session 3: Mastering thumbnails and headlines

• The shocking truth about what makes people click
• Crafting irresistible visuals and titles that demand attention

Session 4: Share text secrets

• The secret sauce to making your content unmissable
• Techniques the pros use to boost shares and engagement

11:00 a.m. - 11:30 a.m.

Tea & coffee networking break

11:30 a.m. - 1:00 p.m.

Module 2: Mobile publishing like a pro

Session 1: Shoot like a Bollywood director with your phone

• The jaw-dropping hacks for professional-quality mobile videos
• Apps and tools that turn your phone into a filmmaking powerhouse

Session 2: Editing techniques they don't want you to know

• From basic cuts to mind-blowing effects, learn it all
• How to add graphics, music, and effects like a seasoned pro

Session 3: The ultimate social engagement playbook

• Insider strategies for making your videos go viral on every platform
• Secrets to skyrocketing your reach and engagement overnight