08:00 – 18:30

Spanish Media Study Tour - Day 1

08:00 - 08:30

Study Tour: Meet the group in the lobby of Hotel Riu Plaza España
Address: Gran Vía, 84, Centro, Madrid

09:30 - 10:00

Study Tour: Executive briefing and overview of the Spanish media market

10:00 - 12:00

Study Tour: Visit Prisa Media

12:30 - 14:00

Study Tour: Visit Vocento

14:00 - 15:00

Study Tour: Lunch

15:30 - 17:00

Study Tour: Visit Unidad Editorial

17:30 - 18:30

Study Tour: Visit Maldita.es

18:30 - 19:00

Study Tour: Debrief of the day

08:15 - 08:30

Study Tour: Meet in lobby of the Riu Plaza España Hotel

09:00 - 10:30

Study Tour: Visit El Confidencial

11:00 - 12:30

Study Tour: Visit ElDiario.es

12:40 - 14:40

Study Tour: Visit Prisa Radio

15:30 - 16:30

Study Tour: Executive Briefing La Voz de Galicia

16:30 - 17:30

Study Tour: Debrief of the Spanish Media Study Tour

08:30 - 12:00

Europe Division Board of Directors meeting (private)

Address: LOOM Huertas Calle de las Huertas 11, 28012. Madrid

10:00 - 12:00

Subscription Benchmarking Meet-up (private)

Address: LOOM Huertas Calle de las Huertas 11, 28012. Madrid

09:00 - 13:00

Badge pickup

Avoid last-miute queus and pick up your badge at the INMA registration desk

11:00 - 13:00

Conference: Registration and welcome lunch at RIU Plaxa España Hotel
Address: Gran Vía, 84, 28013 Madrid

13:00 - 13:20

Conference: Welcome and introductions

13:20 - 14:00

Conference: The future of news belongs to bold brands: Why identity is your only lasting advantage

14:00 - 14:25

Conference: How Monocle built a brand that stands apart

14:25 - 14:50

Conference: Brand trust when content is infinite

14:50 - 15:30

Conference: Networking break

15:30 - 16:20

Conference: Case study presentations on brand awareness

16:20 - 16:50

Conference: Europe in motion: The leadership pulse; insights from across Europe

16:50 - 17:15

Conference: Innovating and reaching further through trust and journalism

17:15 - 17:30

Conference: Takeaways of the day

18:30 - 21:00

Conference: Welcome Reception on 21st Floor rooftop-bar
Address: Gran Vía, 84, Centro, 28013 Madrid, Spain

08:30 - 09:00

Conference: Morning coffee
Address: Gran Vía, 84, 28013 Madrid

09:00 - 09:15

Conference: Welcome back

09:15 - 09:55

Conference: Delivering news tailored to youth via social media: How do you do it?

09:55 - 10:30

Conference: From angst to action: Practical steps for newsrooms on AI and young audiences

10:30 - 11:10

Conference: Case study presentations on attracting younger audiences

11:10 - 11:40

Conference: Networking break

11:40 - 12:00

Conference: AI Overviews in the Spanish Media Ecosystem: First Study and Implications for Future Strategy and Recommendations

12:00 - 12:30

Conference: Scaling AI tools for 650 journalists

12:30 - 13:00

Conference: Rapid Innovation: Launching impactful projects in weeks, not months

13:00 - 14:15

Conference: Lunch

14:15 - 14:45

Conference: From immersion to impact: How AI, XR, and data-driven storytelling can drive audience engagement, trust, and revenue

14:45 - 15:15

Conference: Case study presentations on video

15:15 - 15:45

Conference: Networking break

15:45 - 16:15

Conference: When experiments become movements: The rise of live journalism in an age of doubt

16:15 - 16:45

Conference: As funnels are breaking, growth awaits in repertoires

16:45 - 17:00

Conference: Takeaways of the day

19:00 - 21:00

Conference: After-work party at V64 and a night out in Madrid
Address: C/ Velázquez, 64, 28001 Madrid

09:00 - 09:05

Conference: Welcome back
Address: Gran Vía, 84, 28013 Madrid

09:05 - 09:45

Conference: Super users, scarcity and premium positioning: Building around valuable audiences

09:45 - 10:15

Conference: Case studies on advertising

10:15 - 10:35

Conference: Play to stay: The surprising engagement data behind Tamedia’s game app

10:35 - 11:00

Conference: When search wobbles: 3 ways to grow owned traffic and engagement

11:00 - 11:30

Conference: Networking break

11:30 – 12:40

Conference: 8 case study presentations on user engagement and reader revenue.

12:40 - 13:05

Conference: Intrapreneurship workbook for media companies: Fostering innovation and renewal

13:05 - 13:15

Conference: Takeaways of the day and conference conclusions

13:§5 - 13:30

Conference: Closing words from the outgoing and incoming European Presidents of INMA

13:30 - 14:00

Conference: Closing drinks and networking with speakers and fellow participants