Embrace the innovators, disruptors, and creators who are pushing European news media forward (with a noticeable Spanish accent)

Case studies

Best practices

Spanish news brands

A taste of Madrid

INMA’s Media Innovation Week returns to Madrid in september 2026 — uniting Europe’s most ambitious media leaders at the intersection of data, product, audience, and revenue.

Madrid will convene the people setting the pace for Europe’s news industry. Alongside established voices, you’ll hear from the innovators building what comes next — the creators rewriting engagement, the product minds driving habit, and the commercial architects opening new revenue pathways. It’s a programme infused with fresh thinking and next-generation leadership, designed to surface the ideas that will shape European media for years to come.

Experience the strategies powering Spain’s top newsrooms, explore breakthrough audience growth playbooks, and connect with the people transforming European media:

European news media conference: INMA’s signature European conference is the broadest, fastest, and most practical look at how to grow and transform at the intersection of media and tech.
Two-day Madrid study tour: Visit the newsrooms and innovation labs of Spain’s leading media companies, gaining first-hand insights into their strategies for audience growth and revenue diversification. What they are doing to grow audience, brand, reader and advertising revenue. We’ll visit Prisa Media (El Pais), Unidad Editorial (el Mundo), Vocento, ElDiario, Mediaset, and RTVE.
The very best of Madrid: Beyond the conference, immerse yourself in Madrid’s legendary hospitality. From tapas tours in historic neighbourhoods to exclusive evenings at iconic venues, INMA will open doors to the best of Spanish culture and networking opportunities.

Think anew for Media Innovation Week 2026. Be part of something bigger.

Confirmed speakers so far

Hanne Louise Åkernes

Project Manager Innovation Bergen Tidente
Schibsted
Norway

Nicola Albrecht

Head of InnovateMedia
Nordwest-Medien
Germany

Esther Alonso

General Director, Marketing, Product and Technology
elDiario.es
Spain

Johannes Skov Andersen

Head of Editorial Innovation
Politiken
Denmark

Tom Armstrong

VP Global Advertising
New York Times
United Kingdom

Maximilian Boerke

Head of Marketing
Ringier
Switzerland

Pavel Bouska

Business Developper
Seznam.cs
Czech Republic

Anders Braso

Chief Marketing Officer
Monocle
United Kingdom

Liesbet Brigou

Head of Brand
Het Nieuwsblad
Belgium

Tom Brown

SVP, Consumer Revenue
Boston Globe Media
United States

Laura Crimmons

Head of Growth Management & Audience Development
Beobachter
Switzerland

Gabriel Dorosz

Advertising Initiative Lead
INMA
United States

Mar Eiroa

General Director, Finance, Administration and Commercial
elDiario.es
Spain

Ignacio Escolar

Editor in Chief, Founder and President
elDiario.es
Spain

Dr. Ioanna Georgia Eskiadi

Researcher in Journalism, Disinformation & Media Innovation
University of Thessaloniki
Greece

Bernardo Marín García

Newsletter Editor
Prisa Media
Spain

Merel Gianotten

Directeur Digital Advertising Development
DPG Media
Belgium

Pilar Gil

CEO
Prisa Media
Spain

Kerstin Hasse

Young Audiences Initiative Lead
INMA
Switzerland

Lina Hedenström

CEO
NTM
Sweden

Ana Ormaechea Hernandez

Chief Product Officer
Prisa Media
Sweden

Heidi Iivonen

Development Manager
Sanoma Media
Finland

Marc Isler

Managing Director Premium Digital & Member of the Executive Board
Tamedia
Switzerland

Owain Jones

Head of Marketing
Kyiv Independent
Ukraine

Henrik Ekwall-Larson

Subscription Sales Manager
NTM
Sweden

Lena Leibetseder

Head of Digital Publishing
Russmedia
Austria

Jonas Lips

Online host social media
DPG Media
Belgium

Rosalia Lloret

Strategic Advisor to the President & Member of the Board
elDiario.es
Spain

Freddie Martyn

VP Marketing & Brand
Politico
Belgium

Prof. Nando Malmelin

Professor of Practice
Aalto University School of Business
Finland

Alban Mazrekaj

Head of Content Technology & Format Development
NZZ
Switzerland

Eimear Moran

Group Marketing Director
Irish times Group
Ireland

François Musseau

CoDirector
Diario Vivo
Spain

Amalie Nash

VP/Journalism
Knight Foundation
United States

Dipti Patel

Senior Publisher Development Director
Ozone
United Kingdom

Izaskun Pérez

Audiovisual Director
eldiario.es
Spain

Greg Piechota

Readers First Initiative Lead
INMA
United Kingdom

Tord Selmer-Nedrelid

Head of Audio and Video
Amedia
Norway

Øystein Reistadbakk

Prosjektansvarlig Pluss
VG
Norway

Ciara Riordan

Social Media Editor & Presenter
BBC News, BBC
United Kingdom

Regine Sandberg

Senior Commercial Analyst
Aller Media Nordic
Scandinavia

Ole Christian Rønning

Product Owner Finansavisen
Hegnar Media
Norway

Vanessa Rousselot

CoDirector
Diario Vivo
Spain

Isabell Russ

Managing Director
Russmedia and Member of the INMA European Board
Austria

Smilla Luise Schwoerer

Business Development Manager
Funke Media
Germany

Olaf Seydel

Head of Engagement & Growth
Die Zeit
Germany

Clara Sotares

Media SEO and audience growth consultant

Spain

Johanna Strandholm

Vice President, Content Business
Alma News Media
Finland

Kamran Ullah

Editor-in-chief
De Telegraaf
Netherlands

Steinar Ulrichsen

Editor-in-chief, Sandefjords Blad
Amedia
Norway

Sonali Verma

Newsroom Innovation Initiative Lead
INMA
Canada

Earl Wilkinson

CEO
INMA
United Kingdom

Who should attend?

Who should attend?

Media executives, editors, product managers, data analysts, and advertising and subscription professionals. Anyone passionate about shaping the future of news media through innovation, collaboration, and data-driven decision-making.

Key themes

Direct traffic growth playbook: Converting social followers to known users
Optimizing app & Web site cross-promotion
Engagement-based segmentation models
Moving beyond pageviews: First-party data activation

Mark your calendar

Study tour: Monday-Tuesday, September 21-22
European news media conference: Wednesday-Friday, September 23-25

“Many, many, many interesting keynotes and an impeccable organization - thank you for that.”

“It was a great way to connect with people from other media/publishing houses and to learn about the challenges they are facing. And of course, about their success stories. Furthermore, INMA’s input and insights were very helpful to get a broader picture of the media industry, and conversations with their representatives were inspiring. Great spirit over the three to five days, if you count the study tour in.”

“It is a very practical and helpful conference with excellent networking opportunities.”

“Very well put out event and enough time to do networking as well”

“INMA conferences are the best media conferences in the world, with the newest tips and trends.”

“Well prepared with lots of concrete examples from practice, good speakers and inspiring workshops, precisely presented trends, and a cross-section of the state of the industry.”

“The conference was spot on, with all threats, challenges and opportunities we have as media industries.”

“It's a great event. Extremely well run and informative. It's always good to know we're not alone in our struggles, so meeting like minded (and afflicted) colleagues from across the world and discovering we're all facing similar challenges is an encouraging experience.”