8:00 a.m. – 8:30 a.m.

Conference: Welcome coffee

8:30 a.m. – 8:45 a.m.

Conference: Opening remarks

8:45 a.m. – 9:25 a.m.

Conference: Keynote: From the attention economy to the intention economy

9:25 a.m. – 9:55 a.m.

Conference: A frustrated founder built her own “Brain Rot Bot” for all her paid subscriptions

9:55 a.m. – 10:20 a.m.

Conference: Networking break

10:20 a.m. – 11:10 a.m.

Conference: Liquid content at scale: Designing once, publishing everywhere from articles to adaptive content

11:10 a.m. – 11:40 p.m.

Conference: How big tech scales AI adoption internally

11:40 p.m. – 12:30 p.m.

Conference: New ideas for news media

12:30 p.m. – 1:45 p.m.

Conference: Lunch

1:45 p.m. – 2:15 p.m.

Conference: What we learned from doing an AI audit

2:15 p.m. – 2:45 p.m.

Conference: AI visibility, GEO, and the new publisher revenue mix

2:45 p.m. – 3:15 p.m.

Conference: Networking break

3:15 p.m. – 3:45 p.m.

Conference: Trust makes journalism valuable to machines and humans

3:45 p.m. – 4:30 p.m.

Conference: AI learnings from US media companies

4:30 p.m. – 5:00 p.m.

Conference: The Debrief: Conference conclusions and live podcast