Sonali Verma will outline opportunities and challenges facing the news industry.

The Wall Street Journal has been one of the world's most closely watched newsrooms as it reshapes itself for the AI era. In this opening keynote, you'll hear how the Journal is redesigning editorial workflows, rethinking video and storytelling, and focusing its newsroom on distinctive journalism that readers will pay for in an increasingly commoditised information landscape.

What does agentic AI actually look like when it becomes part of the newsroom’s everyday work? We go inside Bonnier News Local’s innovative experiments with AI-powered workflows and learn how this team is building the culture, skills and judgment needed to keep pace with a technology that is changing almost weekly.

VG X is asking a radical question: what if the article — and the CMS built to publish it — is no longer the right unit of journalism? Gard Steiro, Editor-in-Chief and CEO of VG and a leading voice in Schibsted’s transformation, will take us inside their experiment with liquid content, AI and radically different workflows and show how they are rethinking the news business for what comes next.

What happens when a newsroom redesigns not just its technology, but its team structures and the way its journalists work? Keith Lynch, Editor-in-Chief of Stuff Digital, will take us inside Stuff’s transformation — from a new CMS and streamlined workflows, to a fundamental reorganisation of the newsroom around live news and original, essential journalism, showing how technology and editorial strategy can work together to build a newsroom fit for the future.

As we transition from the first module's focus on workflows to today's focus on roles and structures, we will preview the subject and where it fits in the master class.

For years, Gina Chua has challenged the news industry to reimagine itself for the AI era, rather than simply adopting new tools. In this provocative session, she will explore how humans and AI are working together today, what we are learning from those collaborations, and how newsrooms must evolve if they are to build a future where journalists and intelligent machines each do what they do best.

What happens when journalists, product teams and engineers build together? Matilde Baggio will take us inside POLITICO, a digital-first media company that has made AI and product a central pillar of its editorial strategy. We examine its approach to newsroom innovation, from technology and tools to giving journalists the freedom to experiment with AI and vibe coding and the capabilities it creates.

How do you bring AI experimentation into a global newsroom without losing editorial control? Arlyn Gajilan will take us behind the scenes of how editorial and product are working together to turn emerging capabilities — from vibe coding to AI-powered tools and workflows — into practical newsroom applications. We will hear about Reuters' approach to giving journalists a role in building the technology they use, while maintaining the standards and governance that underpin its journalism.

Creators are no longer simply competing with newsrooms for attention – they are changing what audiences expect from journalism. Kerstin Hasse will explore how news organisations can work with creators effectively, from finding the right talent and giving creators room to be authentic to building partnerships that extend reach, deepen audience relationships and strengthen journalism.

How does journalism drive subscription growth in audience-first newsrooms? The biggest challenge facing news subscription businesses is no longer converting heavy readers to subscribers but finding enough future subscribers. As audiences discover journalism through an increasingly fragmented mix of routines, platforms, and AI-powered intermediaries, newsrooms need to rethink what they report, who they report it for, and how success is measured.