Future-proofing your newsroom in the AI Era
Workflows that work
Roles and structures
Innovation beyond AI
Shift to distinctiveness
A practical roadmap to the newsroom of the future
In a rapidly evolving media landscape shaped by artificial intelligence, this Master Class provides the essential blueprint for newsroom leadership to navigate the shift. We offer a comprehensive guide for newsroom leaders to master the strategic and structural changes required to build an AI-forward newsroom where content is tied to growth. The programme delivers practical, implementable insights through global case studies and best practices, equipping participants with the knowledge to drive innovation and maintain editorial distinctiveness.
Speakers
Matilde Baggio
Newsroom Strategy Editor
POLITICO
Gina Chua
Executive Editor, Semafor and Executive Director
Tow-Knight Center, City University of New York
Kevin Delaney
Editor in Chief
The San Francisco Standard
Marcus Ekdahl
Editor in Chief, Helsingborgs Dagblad
Bonnier News
Taneth Evans
Head of Digital
The Wall Street Journal
Arlyn Gajilan
Global Editor for AI Development and Integration
Thomson Reuters
Kerstin Hasse
Young Audiences Initiative Lead
INMA
Chieu Luu
Director of Video
South China Morning Post
Keith Lynch
Editor-in-Chief
Stuff Digital
Francesco Marconi
Co-founder
AppliedXL
Grzegorz Piechota
Researcher-in-residence and Readers First Initiative lead
INMA
Anna Sbuttoni
Deputy Head of Digital
The Times UK
Gard Steiro
Editor-in-Chief and CEO of VG
Schibsted
More to come...
Curated by
Sonali Verma
Newsroom Innovation Initiative LeadInternational News Media Association (INMA)
Themes
Building sustainable newsrooms
Managing change
Strategic vision and trust
Building sustainable newsrooms
Managing change
Strategic vision and trust
Who should attend
Newsroom and editorial-focused product leaders who need concrete, practical solutions for ensuring their staff are adopting technology responsibly, as well as creating strong direct relationships with audiences
Agenda
Thursday, October 8
Module 1: Workflows that work
What are news brands all over the world doing to help their editorial staff move quickly to produce distinctive, often award-winning content? How do they ensure that the entire newsroom is on board? We draw back the curtain to reveal particular workflows that actually work.
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Tuesday, October 13
Module 2: Roles and structures
How do you set your newsroom up for success by ensuring the right people are doing their best work, even as you introduce AI at key points? What kinds of editorial structures form the scaffolding for a sustainable news business? We take a deep dive into evolving roles and structures that help us ensure innovation in this module.
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Thursday, October 15
Module 3: The publishing model, reimagined
What happens when newsrooms stop optimizing the traditional publishing model and start questioning its underlying assumptions. Through case studies from The Times, South China Morning Post, The San Francisco Standard and Francesco Marconi, the module explores new approaches to content, video, AI and information products—and what they reveal about the newsroom of the future.
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Details
What is included in registration?
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
What is the format?
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
What is the cost?
- Members: US$495 for all three modules, inclusive of video recordings and presentations
- Non-members: US$1,390, which includes one free year of INMA membership