AudiencesUnderstanding what matters now
How publishers can read changing behaviours more sharply, build stronger relationships, create habit, and stay relevant to the next generation of news consumers.
Two days of case studies, strategic conversations, practical lessons and peer exchange tailored to South Asian news media.

The festival is designed as a working forum, not just a showcase. Participants will hear what is working, question what is not, contribute their own experience and leave with sharper thinking, practical ideas and new perspectives they can take back to their organisations.
The programme is built from case studies: publishers from across South Asia and beyond explaining what they tried, what it cost, what happened and what they would do differently. Around them sit strategic conversations with the leaders making the decisions, and time in every session for questions from the room.
Speakers will be announced as they are confirmed. Sessions run across the four tracks below; the full agenda, with titles and timings, is published on the Agenda page as it firms up.
How publishers can read changing behaviours more sharply, build stronger relationships, create habit, and stay relevant to the next generation of news consumers.
How editorial teams can sharpen content, strengthen originality and trust, and produce journalism that is useful, differentiated and worth returning to.
How publishers are turning reach, relevance and engagement into revenue through advertising, reader revenue, transactions, commerce, events, licensing and new business models.
How AI, automation, data and technology are changing workflows, products, decision-making and the economics of running a modern media company.
Every case study on the programme is chosen to answer at least one of these. We’ll surface case-led answers to:
Timings are indicative. All times are India Standard Time.

The conference venue and the festival hotel, with a discounted room block, will be published on the Details page as soon as they are confirmed. As in 2026, the conference and the study tour will start from the same hotel.
Designed for cross-functional management teams, the festival brings together leaders from business, newsroom, marketing, advertising, product, data, technology and audience teams. Speakers and participants will include news media leaders, industry pioneers, innovators, researchers, academics and experts shaping the next phase of the industry.
Hotel and programme updates will be published here as they are confirmed. Fees are on the Registration page. Contact INMA’s South Asia team for group registrations.