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About This Blog

140 Articles since August 2013

This blog looks at how Big Data is used to bring more content and advertising personalisation, better audience engagement, and more value to advertising clients. We seek to share thought leadership to turn data oil into a gold mine of opportunities.

4 considerations when pairing marketing communications strategy with Big Data

03 August 2014 By Greg Doufas

The glass half empty: Has news publishing lost its mojo?

06 July 2014 By John M. Lervik

5 tips for selling subscriptions in a digital news universe

02 June 2014 By John M. Lervik

Hire the best data team members, equip them with the best tools ... and trust

18 May 2014 By Greg Doufas

Big Data lessons from the bank industry … and toothbrushes

24 April 2014 By Patrick Glenisson

Content recommendations shouldn’t be an audience engagement afterthought

17 April 2014 By John M. Lervik

In looming battle for identity, news publishers must claim their audience through more intelligent data

16 March 2014 By Greg Doufas

Publishers: Take back your company’s Big Data revenue potential from tech middlemen

03 February 2014 By John M. Lervik

5 key strategy questions for today’s Big Data practitioners

29 December 2013 By Greg Doufas

7 tips for keeping Big Data in perspective

29 September 2013 By Dirk Milbou

Unlocking the revenue potential behind Big Data for publishers

09 September 2013 By Dirk Milbou

Introduction: Big Data for news publishers

15 August 2013 By Dirk Milbou

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