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About This Blog

166 Articles since January 2016

At one time, digital was a sub-category of media. While that is no longer the case and examples of digital innovation can be found throughout INMA.org, INMA's Digital Strategies Blog is a designated space for thought leadership on digital engagement strategies, research, and case studies.

The Herald, Age break down COP26 content to engage, educate readers

15 November 2021 By Sophia Phan

CBC experiments with restricting Facebook comments

20 October 2021 By Paul Mcgrath

MediaNews Group grows its pageview referrals from story-driven newsletters

17 October 2021 By Dan Petty

The water rises and the paywall drops at Kölner Stadt-Anzeiger

16 September 2021 By Martin Dowideit

Sydney Morning Herald reaches younger demographic with Instagram strategy

30 August 2021 By Sophia Phan

2 e-commerce paths help news publishers maximise digital monetisation

25 August 2021 By David Jeremias Vogt

Kölner Stadt-Anzeiger launches regional podcast strategy

20 July 2021 By Martin Dowideit

Paid content + e-commerce can help media succeed with reader revenue

14 July 2021 By David Jeremias Vogt

Editorial and product teams must work together to acquire, retain subscribers

07 June 2021 By Nathaniel Bane

Live blogging enhancements increase engagement for Sydney Morning Herald, Age

24 May 2021 By Sophia Phan

The rise of direct e-commerce offers media a smart revenue path

23 May 2021 By David Jeremias Vogt

Canadian Broadcasting Corporation increases engagement with lineup experiment

18 April 2021 By Paul Mcgrath

Nine’s publications get new home page layouts, contextualising top stories

21 February 2021 By Sophia Phan

MediaNews Group launches premium-tier, ad-free digital subscriptions

09 December 2020 By Dan Petty & Ryan Nakashima

Handelsblatt shares 5 steps to expanding its brand into niche products

17 November 2020 By Martin Dowideit

Canadian Broadcasting Corporation creates tool to emphasise content engagement

04 October 2020 By Paul Mcgrath

Why Handelsblatt pulled the plug on its robot journalism

28 September 2020 By Martin Dowideit

10 reasons Herald Sun achieved record subscriber results during world’s toughest lockdown

21 September 2020 By Nathaniel Bane

4 tactics for growing e-mail newsletter lists

03 August 2020 By Dan Petty

Readers are leaning in to digital print editions

15 June 2020 By Nathaniel Bane

La Voz de Galicia sustains budding reader revenue strategy amid pandemic

01 June 2020 By Tomas Garcia Moran

2020: The year publishers regain control of their platforms

06 January 2020 By Kasper Lindskow

How the Herald Sun’s content drives digital subscriptions

25 November 2019 By Nathaniel Bane

Communicating internally about content behind paywalls leads to better decisions

29 September 2019 By Tomas Garcia Moran

Der Tag app uses automatic content curation to grow digital subscriptions

08 September 2019 By Nico Wilfer

Herald Sun harnesses popular podcast for subscription opportunities

03 September 2019 By Nathaniel Bane

2 valuable kinds of online content (and 3 to avoid)

30 July 2019 By Tomas Garcia Moran

From the Wild West to walled gardens, what news publishers should know about user data

08 July 2019 By Kasper Lindskow

Avoiding churn in the early subscription stage

12 June 2019 By Nico Wilfer

7 lessons from La Voz de Galicia’s reader revenue project launch

05 June 2019 By Tomas Garcia Moran

Democratising data empowers news desks, editors to make decisions at Herald Sun

04 June 2019 By Nathaniel Bane

How to use personalisation to drive engagement, digital subscriptions

25 March 2019 By Nico Wilfer

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