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About This Blog

140 Articles since August 2013

This blog looks at how Big Data is used to bring more content and advertising personalisation, better audience engagement, and more value to advertising clients. We seek to share thought leadership to turn data oil into a gold mine of opportunities.

Audiences are reading less fact-based content yet newsrooms continue to produce it

25 May 2026 By Em Kuntze

User needs for sports model clarifies fans’ content desires

25 March 2026 By Stefan ten Teije

An investigation diary generates huge reader engagement for small Swedish newsroom

21 January 2026 By Cecilia Campbell

Audience-centric mindset requires changing culture, aiming for loyalty

18 January 2026 By Stefan ten Teije

Editorial analytics support, community-centric model underpin Blog Preston’s success

25 November 2025 By Em Kuntze

Social media is still key for building community, driving traffic for news

18 November 2025 By Benedict Nicholson

AI can surface, generate stories to help bolster trust in local news

11 November 2025 By Cecilia Campbell

AI’s potential role in data storytelling empowers decision making

14 October 2025 By Stefan ten Teije

Automated hyper-local newsletters are low maintenance with high engagement

09 October 2025 By Cecilia Campbell

TikTok wobbles, Facebook rises, and other lessons from Q2

14 September 2025 By Benedict Nicholson

Google’s AI Overview is not yet harming traffic, but publishers should remain alert

11 August 2025 By Stefan ten Teije

Unique, automated local content addresses communities’ needs, interests

23 July 2025 By Cecilia Campbell

Nail key features of TikTok, Facebook to go viral in 2025

17 July 2025 By Chris Miles

Storytelling, data points persevere as journalism moves beyond the article

13 May 2025 By Cecilia Campbell

Baseline audience reports contextualise current environment, provide self-assessment

01 May 2025 By Stefan ten Teije

Interaction rate, engagement velocity are among key social engagement metrics to track

27 April 2025 By Chris Miles

Research: Details, narrative make headlines more appealing

30 March 2025 By Stefan ten Teije

News companies can leverage automation to provide valuable local real estate content

19 January 2025 By Cecilia Campbell

Does social media content constitute journalism?

07 January 2025 By Stefan ten Teije

Data-led double murder story drives subscriptions

21 November 2024 By Stefan ten Teije

Hyper-local coverage elevates local media

05 November 2024 By Cecilia Campbell

Social media traffic to news sites is in decline but Google Discover shows promise

08 October 2024 By Stefan ten Teije

Automated content frees up newsroom resources, fills in reporting gaps

19 September 2024 By Cecilia Campbell

Crosstown LA uses public data to create hyper-local journalism

16 July 2024 By Cecilia Campbell

Evaluating current user needs reveals opportunities for growth hacks

09 July 2024 By Stefan ten Teije

Focus must move from what AI tech does to what it can do for local readers

20 May 2024 By Cecilia Campbell

Changing data analytical tools is difficult but doable for newsrooms

08 May 2024 By Stefan ten Teije

The holy grail for subscriptions is engagement, but how is engagement defined?

17 March 2024 By Stefan ten Teije

Speed, 24/7 coverage, pageviews justify value of Advance Local’s automated weather warnings

12 March 2024 By Cecilia Campbell

Turun Sanomat user needs team finds success in exchanging ideas with “competitors”

06 February 2024 By Stefan ten Teije

Local publishers distribute automated articles to drive relevance for readers

09 January 2024 By Cecilia Campbell

Early days of the Internet offer lessons on AI for news media

28 November 2023 By Stefan ten Teije

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