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About This Blog

166 Articles since January 2016

At one time, digital was a sub-category of media. While that is no longer the case and examples of digital innovation can be found throughout INMA.org, INMA's Digital Strategies Blog is a designated space for thought leadership on digital engagement strategies, research, and case studies.

Herald Sun content strategy goes old school with e-mail newsletters

06 April 2016 By Nathaniel Bane

Herald Sun’s staff engages mobile readers with fail fast editorial initiative

20 March 2016 By Nathaniel Bane

How readers caused your Facebook video strategy to fail

14 March 2016 By Michael Beach

Herald Sun finds digital success with integrated, not digital-only, newsroom

10 February 2016 By Nathaniel Bane

Seven West Media lands digital advertising contract using virtual reality pitch

07 February 2016 By Michael Beach

12 digital lessons news media companies can learn from Stan Smith sneakers

11 January 2016 By Michael Beach

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