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About This Blog

29 Articles since January 2013

Every conference has a keynote presentation, that one speaker who connects the dots on a key industry issue and brings clarity to chaos. That is what we aspire to do with the Keynote Blog: identify the top strategic issues facing the news media industry and marshal the smartest people behind them. This blog represents INMA’s “keynote presentation” for the month.

Why print is the new digital

01 January 2019 By Stuart Howie

How to use Big Data (correctly) to bring in reader revenue

24 April 2017 By Xavier van Leeuwe, Matt Lindsay, Matthijs van de Peppel

Facebook’s News Feed: What does the changed algorithm really mean to publishers?

06 July 2016 By Grzegorz Piechota

New adblocking research shows mobile ads are more vulnerable than expected

20 June 2016 By Dr. Johnny Ryan

7 pitfalls of digital transformation

28 September 2015 By Dietmar Schantin

Creator of “Newspaper Extinction Timeline” lays out industry’s optimistic future

22 June 2015 By Dawn McMullan

6 pillars of a revenue-generating business model for digital journalism

23 February 2015 By Caio Túlio Costa

Why the news media industry is ripe for start-up level optimism, growth

01 December 2014 By Wolfgang Bretschko

SPH Magazines revamps its business model with print, digital advertising innovations

13 October 2014 By Gloria Arlini

Fairfax Media takes transformation to its employee workspace

22 September 2014 By Gina Creegan

When it comes to the future, is your media company a pioneer, revolutionary, evolutionary, or in denial?

25 August 2014 By Jim Chisholm

Postmedia shares 4 reality checks discovered during its marketing strategy transformation

04 August 2014 By Siobhan Vinish

Gannett shares 5 lessons learned by asking advertisers what they want

30 June 2014 By Michelle Krans

Can storytelling be the industry’s savior?

02 June 2014 By Dawn McMullan

Native app? HTML5? Hybrid? An inside look at how and why Verdens Gangs transitioned its VG+ mobile app

05 May 2014 By Dawn McMullan

4 predictions that will change the way you look at digital

17 March 2014 By Duncan Stewart

Financial Times weighs in on Web vs. native app debate, how technology has shaped its own digital strategy

20 January 2014 By Graham Hinchly

Starting from scratch: a blueprint for the re-invention of local media

09 December 2013 By Randy Bennett

6 steps to audience, revenue growth through intelligent marketing

25 November 2013 By Tom Ratkovich

Why Schibsted, Axel Springer are selling, while Jeff Bezos is buying

28 October 2013 By Tor Bøe-Lillegraven

Can engagement research solve the news media industry’s revenue conundrum?

23 September 2013 By Jim Chisholm

3 tips for moving your news media company beyond the digital war

19 August 2013 By PJ Pereira

6 ways publishers can take advantage of content marketing

29 July 2013 By Shafqat Islam

What mobile continues to teach us about audience, advertising

03 June 2013 By Kylie Davis

Why rifles are better than shotguns when it comes to subscriber acquisition

13 May 2013 By Jim Fleigner

Research gives merit to both digital-first and subscriber-first strategies

09 April 2013 By Gary Meo

Star Media Group’s unconventional ways of filling the revenue gap

11 March 2013 By Ed Greenspon

Sink or swim: embracing and benefitting from news media industry change

11 February 2013 By Mike Jarvis

Edible newspapers and 9 other creative ideas from Axel Springer

14 January 2013 By Stefan Wiemann