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About This Blog

327 Articles since September 2010

The Smart Marketing blog aims to bring together the strategies, research, and case studies leading the way at news companies around the world.

In-depth reader interviews, “Lean” process revitalise business and economic content

06 September 2011 By

Can the newsmedia industry learn anything from China?

29 August 2011 By

Despite relentless change, newsmedia companies continue to adapt

22 August 2011 By

Drilling deeper for data uncovers the true value of audience

11 August 2011 By

Creating a cool brand builds hot marketing connection to Generation Y

09 August 2011 By

Integrated approach brings creativity, versatility to advertising production

29 July 2011 By

Brand strategy programme creates partnership between sales force, customers

19 July 2011 By

India’s thriving print market depends on robust distribution network

14 July 2011 By

Newspaper backs relaunch in a big way with eye-popping readership campaign

11 July 2011 By

Bold creativity, storytelling offer antidote to risk aversion

28 June 2011 By

Understanding individual strengths of media channels maximises audience value

23 June 2011 By

Culture magazine provides powerful brand extension for newspaper

31 May 2011 By

“Less than free” cover price keeps newspaper industry booming in India

26 May 2011 By

Multi-platform relaunch of South China Morning Post focuses on total, long-term reader engagement

24 May 2011 By

Show and tell: press freedom gives marketers a powerful product to sell

09 May 2011 By

Successful marketing emphasises audience over channel

02 May 2011 By

Forward-thinking journalism creates brand value

28 April 2011 By

Newspaper's multi-media approach capitalises on NCAA event for success

18 April 2011 By

The smartphone revolution in the shadow of the iPad

14 April 2011 By

From commodity to brand: research is love at first insight

29 March 2011 By

For consumers, paper platform is only one aspect of a newspaper

21 March 2011 By

Leveraging core newspaper assets: credibility, brand equity, reach

16 March 2011 By

Making the most out of brand management: value, omnipresence, sympathy, trial

07 March 2011 By

Positioning your media company as a winner brings results

28 February 2011 By

FINN experiment has participants living in the brand

20 February 2011 By

How Tiger Mothers herald the year of social bunnies

07 February 2011 By

Making a case for keeping the newspaper name

01 February 2011 By

Newspapers, mobile, Internet gain share as average media use increases

24 January 2011 By

Green economy will become hot again for news companies

11 January 2011 By

Changing the culture of (newspaper) advertising sales

04 January 2011 By

How case work during Schibsted Brand Academy ends up with launches and great success

24 November 2010 By

Like with radio in 1920s, audience's use of media maturing in Internet Era (good news for print)

16 November 2010 By

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