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Mobile Strategies

About This Blog

316 Articles since January 2011

As mobile increasingly becomes the most important platform for reader revenue and engagement, INMA's Mobile Strategies Blog seeks to offer research, strategic advice, and case studies on how to use mobile to grow and engage readers and advertisers.

Apple Pay dominates mobile payments in the wake of COVID-19

24 August 2021 By Lorna White

8 trends define the future of mobile

25 July 2021 By Mark Challinor

Wearable mobile tech = revenue diversification opportunities for media

20 April 2021 By Mark Challinor

Research: Two-thirds of UK appreciate journalism more since pandemic

08 February 2021 By Lorna White

Could mobile marketing be the holy grail for media companies?

24 January 2021 By Mark Challinor

Consumption habits, digitisation are likely to continue in 2021

28 December 2020 By Lorna White

Apple unveils 5G technology, but media should proceed with caution

04 November 2020 By Mark Challinor

COVID-19 proves m-commerce is here to stay

27 October 2020 By Lorna White

Mobile is media’s next partner for subscription efforts

04 August 2020 By Mark Challinor

Apple announces IDFA, Google likely to follow

27 July 2020 By Lorna White

Facebook Shops launches amid global lockdown

02 June 2020 By Lorna White

Mobile is the heart of value-added services

20 May 2020 By Mark Challinor

Responding to COVID-19, brands can take note from the 2008 recession

20 April 2020 By Lorna White

Why App Store optimisation is important to publisher traffic

10 February 2020 By Mark Challinor

Brand engagement, emotional connection should be top-of-mind for 2020

01 January 2020 By Lorna White

Direct-to-consumer publishers, advertisers brands must focus on strengths, not sales

20 November 2019 By Lorna White

6 feature checklist of a powerful mobile strategy

11 November 2019 By Mark Challinor

Is mobile the future of television for advertisers?

06 October 2019 By Lorna White

12 content ideas for podcasts

12 August 2019 By Mark Challinor

The impact of removing Instagram “likes” on brands and influencers

07 August 2019 By Lorna White

Research: Americans spend more time on mobile than watching TV

26 June 2019 By Lorna White

How to monetise mobile storytelling’s future

12 May 2019 By Mark Challinor

Localised messaging elevates brands from mainstream advertising

09 April 2019 By Lorna White

Voucher codes, mobile coupons are key audience, advertising engagement tools

26 February 2019 By Mark Challinor

Advertising opportunities, guidelines emerge with social influencer marketing

11 February 2019 By Lorna White

10 digital advertising predictions for 2019

08 January 2019 By Lorna White

Why a mobile-first, commercial audit is imperative to publishers

05 December 2018 By Mark Challinor

John Lewis demonstrates importance of mobile in retail

13 November 2018 By Lorna White

UK digital ad spend continues to focus on mobile

30 September 2018 By Lorna White

5 tips for launching, monetising mobile social media engagement

09 September 2018 By Mark Challinor

Digital detox is reminder to advertisers to remain relevant, non-intrusive

12 August 2018 By Lorna White

Future of smart speakers + media looks promising, profitable

19 June 2018 By Mark Challinor

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