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49 Articles since February 2021

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Where should data live within your media company?

25 August 2022 By Ariane Bernard

3 stages of data organisation at news media companies

11 August 2022 By Ariane Bernard

Vox Media, Le Monde have cookie best practices you should know about

01 August 2022 By Ariane Bernard

News of Google Analytics and GDPR compliance has been (somewhat) exaggerated

14 July 2022 By Ariane Bernard

The data curious have many options to ease into deeper understanding

30 June 2022 By Ariane Bernard

New Reuters Institute report sheds light on logged-in users, e-mail, selective news avoidance

16 June 2022 By Ariane Bernard

Logistically, where does data governance fit in your media company?

02 June 2022 By Ariane Bernard

Governance is central to a media company’s data strategy

19 May 2022 By Ariane Bernard

Homebrewed analytics may be the missing pieces for media companies

05 May 2022 By Ariane Bernard

Media companies should understand the benefits and limits of analytics tools

21 April 2022 By Ariane Bernard

How opinionated should media analytics products be?

28 March 2022 By Ariane Bernard

Unsupervised learning vs. supervised learning: Which is best for personalisation?

09 March 2022 By Ariane Bernard

Should passive personalisation be the standard for media companies?

24 February 2022 By Ariane Bernard

Smart Data Initiative priorities this year: personalisation, first-party data, data strength

09 February 2022 By Ariane Bernard

Building data-positive newsroom culture, measuring journalism’s impact are important

13 October 2021 By Greg Piechota

Google confirms plans to end tracking users, forever changing digital advertising

04 March 2021 By Greg Piechota

Should time replace pageviews as the North Star audience metric?

21 February 2021 By Greg Piechota

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