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Smart Data Initiative Blog

About This Blog

106 Articles since February 2021

INMA Smart Data Initiative Lead Ariane Bernard shares her expertise, leadership, notes from visits with data leaders, and talks at conferences with subscribers of her frequent Smart Data newsletter, part of INMA’s Smart Data Initiative. In her Smart Data Initiative blog, Ariane shares briefs from that newsletter about the vital initiatives and trends in data analytics throughout the world.

What is the role of data in media’s digital disruption?

12 April 2021 By Greg Piechota

Research shows the disconnect between data and the media business

11 April 2021 By Greg Piechota

4 ways to connect media data strategy and business objectives

08 April 2021 By Greg Piechota

Gazeta Wyborcza mines its articles to better target ads by context

18 March 2021 By Greg Piechota

News UK uses data to tailor content to young and female readers

17 March 2021 By Greg Piechota

Ekstra Bladet develops tech behind contextual advertising

07 March 2021 By Greg Piechota

Google confirms plans to end tracking users, forever changing digital advertising

04 March 2021 By Greg Piechota

What the third-party cookie apocalypse means for media analytics

24 February 2021 By Greg Piechota

Should time replace pageviews as the North Star audience metric?

22 February 2021 By Greg Piechota

3 news executives share strategies to successfully bring data to the newsroom

03 February 2021 By Shelley Seale

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