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About This Blog

74 Articles since February 2013

The objective of this blog is to share experiences in digital and social media marketing from the perspective of a traditional news media company.

Prothom Alo’s World Cup content flywheel engages millions

31 August 2026 By Shiddhartha Das

As the trust economy emerges, social media measurements must evolve

10 June 2026 By Shiddhartha Das

Social content, engagement strategy shifting in 2026

25 May 2026 By Gabriella Vukelić

Prothom Alo’s video-first, social media-first election coverage strategy receives 285.7 million views

23 March 2026 By Shiddhartha Das

Instagram’s new Edits features save journalists’ time

05 March 2026 By Gabriella Vukelić

Digital detoxes, the death of clickbait will shape media in 2026

25 November 2025 By Shiddhartha Das

Media companies must promote transparency, educate audiences in the age of disinformation

03 June 2025 By Shiddhartha Das

Repurpose content, revisit posting times to take advantage of Facebook surge

14 April 2025 By Gabriella Vukelić

Short-form video, user-generated content are among top social media trends for 2025

04 March 2025 By Shiddhartha Das

Consider demographics, previous performance in setting social media goals for 2025

08 January 2025 By Gabriella Vukelić

Social media reporting is essential for unlocking maximum ROI

01 December 2024 By Shiddhartha Das

Descriptive captions, words in bio help social media platforms stand out

14 October 2024 By Gabriella Vukelić

Draw in audience, consider time of posting to increase TikTok success

15 July 2024 By Gabriella Vukelić

Tailoring social media content is essential for capturing the attention of young news readers

10 June 2024 By Shiddhartha Das

Social media engagement, reach, traffic dilemma poses challenges for news publishers

17 March 2024 By Shiddhartha Das

From frequency to discoverability, 7 tips for Instagram success

14 May 2018 By Jessica Berger

Beyond Facebook: A lesson in “dark social”

16 April 2018 By Sumaiya Omar

Facebook changes News Feed (again), offers suggestions to publishers

12 March 2018 By Jessica Berger

Mobile cameras morph into AR devices, forever changing journalism

20 February 2018 By Yusuf Omar

Facebook video updates: What media companies should know

10 January 2018 By Jessica Berger

5 technologies catapulting the media industry into the future

01 January 2018 By Sumaiya Omar

7 ways news media can make money with video

11 December 2017 By Yusuf Omar

Facebook releases News Feed Publisher Guidelines for news media

29 November 2017 By Jessica Berger

Story wars: Instagram vs. Snapchat

08 October 2017 By Jessica Berger

Social media maps lead audiences out of echo chamber

01 October 2017 By Sumaiya Omar

3 things media can learn from viral YouTube vloggers

28 August 2017 By Sumaiya Omar

How chat apps are changing the reader, media company relationship

31 July 2017 By Jessica Berger

Print magazines: The face of successful video strategies

23 July 2017 By Alvin Lim

2017 is the year of “Stories” to boost revenue, readership

17 July 2017 By Sumaiya Omar

When to use Facebook, Twitter, Instagram, Snapchat

04 June 2017 By Jessica Berger

With backlash against Google, YouTube ads, is it time for publishers to step up?

03 April 2017 By Alvin Lim

Use Facebook Live for personal, interactive content generation

26 March 2017 By Jessica Berger

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