
Gabriel Dorosz
Gabriel Dorosz is the lead for INMA’s Advertising Initiative, which aims to navigate and find paths forward through the challenges of the “post-traffic era” for news media digital advertising. Gabe is a strategist, researcher, and media industry leader with a career that has spanned nearly three decades at the intersections of digital media, advertising, brands, data, technology, experiences, and ideas. With nearly 30 years of experience in digital media and advertising — including seven years leading strategy and insights for advertising at The New York Times — he has witnessed first-hand the challenges of news media advertising. Prior to the Times, he held agency strategy roles at WPP, FCB, Cramer-Krasselt, and others.





