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Topics Marketing

886 Articles

Gannett provides extra value to readers during Hurricane Ian

27 February 2024 By Michelle Jones

Global fitness chain nails lessons in monetising community

20 February 2024 By Jodie Hopperton

Global fitness chain nails lessons in monetising its community

20 February 2024 By Jodie Hopperton

NZ Herald Premium wins back subscribers with strategic e-mail campaign

5 February 2024 By Paula Felps

Dainik Jagran campaign helps save the sacred, starving cow

4 February 2024 By Paula Felps

Gannett drives brand awareness, increases subscriptions with local journalism campaign

29 January 2024 By Paula Felps

News Corp Australia scores reader engagement with Commonwealth Games coverage

8 January 2024 By Paula Felps

Washington Post’s triggered e-mails offer opportunity for personalised engagement, lasting connections

1 January 2024 By Anjali Iyer

Dainik Jagran addresses traffic deaths with data journalism

19 December 2023 By Paula Felps

Transformation of content marketing is akin to evolution of species

29 November 2023 By Katherine Scarrow

Wowzi leverages influencers for African news media companies

27 November 2023 By Paula Felps

Mediahuis Ireland shares 3 principles of a successful rebrand

12 November 2023 By Steve Dempsey

Kauppalehti’s FOMO page proactively reduces churn, saves 30% of subscribers entering flow

5 November 2023 By Laura Tuomela

Are publisher aggregation apps the new top of funnel or a long-term product?

22 October 2023 By Jodie Hopperton

Thoughts on media companies bundling their multiple brands

17 October 2023 By Jodie Hopperton

Guardian Australia drives traffic with engaging headlines

16 October 2023 By Jocelin Abbey

Roularta Media revamps its 60 magazine brands into 1 bundled offer

12 October 2023 By Dawn McMullan

Lee Enterprises scores with expanded Nebraska Cornhuskers content

12 October 2023 By Tara Jelnicki & Rachel Crader

Subscriber win-back strategy at Washington Post is driven by engagement, location, prior rate

9 October 2023 By Anjali Iyer

Jagran New Media campaign advocates for flexible workplaces for women

17 September 2023 By Gaurav Arora

Times of India’s #iamhyderabad brings the city together

13 September 2023 By Sikha Sree Ram

NJ Advance Media creates post-pandemic programme to boost minority businesses

12 September 2023 By Kim Alvarez

Destination of the Year campaign increases engagement for Jersey’s Best

10 August 2023 By Kim Alvarez

Globe and Mail creates brand message to promote personal finance content

8 August 2023 By Lindsey Lowy

3 European media companies drive growth with current subscribers

20 July 2023 By Paula Felps, Jessica Spiegel, Michelle Palmer Jones, Mary Jackmann

Washington Post drives revenue through its subscriber investments

17 July 2023 By Anjali Iyer

African newsrooms delve into AI for engagement, marketing, journalism

11 July 2023 By Paula Felps

Research identifies the most convincing subscription pitches

10 July 2023 By Greg Piechota

Wyborcza combats political propaganda with #nononsenseschool

5 July 2023 By Katarzyna Stożek

NWT Media lowers its reader age by changing its content, marketing approach

25 June 2023 By Patric Hamsch

Research shows the most convincing subscription pitches, why young readers pay

25 June 2023 By Greg Piechota

Večenji list takes on the biggest ecological project in Croatia

20 June 2023 By Elvis Sprečić

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