Topics Business Intelligence

1,658 Articles

Robots, tech in journalism enhance media engagement

10 March 2022 By Mauricio Romero

Media adapts communication to prospective, current subscribers amid war-led traffic spike

10 March 2022 By Greg Piechota

SBT increases pageviews 6.3% with testing

9 March 2022 By Michelle Palmer Jones

Unsupervised learning vs. supervised learning: Which is best for personalisation?

9 March 2022 By Ariane Bernard

Focus, job functions are evolving as newsrooms undergo digital transformation

8 March 2022 By Justin Eisenband

Can you determine what your customers want before they do?

8 March 2022 By Jodie Hopperton

Do you know what your customers want before they do?

8 March 2022 By Jodie Hopperton

Gannett’s evolution to a subscription platform required a mindset shift

28 February 2022 By Chandler Weiberg

Página 12 uses AI to predict headlines’ appeal

28 February 2022 By Paula Felps

Should passive personalisation be the standard for media?

27 February 2022 By Ariane Bernard

Should passive personalisation be the standard for media companies?

24 February 2022 By Ariane Bernard

Caracol TV develops newsroom dashboard to improve audience analytics

21 February 2022 By Michelle Palmer Jones

Personalised push notifications achieve 10x higher click-through rate

17 February 2022 By Thomas Steisel

New European law protects readers, media from real-time bidding dangers

16 February 2022 By Michelle Palmer Jones

Premium content models, customer lifetime value add necessary layer to monetisation strategies

16 February 2022 By Matt Lindsay & Arvid Tchivzhel

Media companies can build an effective churn propensity model in 4 steps

14 February 2022 By Utkarsh Arora

Media companies should accelerate the pace of becoming data-strong

14 February 2022 By Ariane Bernard

Media must focus on first-party data regardless of Google delays

13 February 2022 By Ariane Bernard

Media companies are targeting the wrong readers with retention efforts

10 February 2022 By Michelle Palmer Jones

Dow Jones prioritises experimentation mindset in product development

10 February 2022 By Chandler Wieberg

Personalisation will help media build habits, drive revenue

9 February 2022 By Ariane Bernard

Conversion funnels, authentic content, chosen metrics grow digital subscriptions

9 February 2022 By Shelley Seale, Chandler Wieberg, Michelle Palmer Jones

Humans, robots complement each other in the newsroom

9 February 2022 By Paula Felps

Q&A: Futurist Amy Webb highlights tech trends relevant to communications professionals

9 February 2022 By Edward Pimenta

Smart Data Initiative priorities this year: personalisation, first-party data, data strength

9 February 2022 By Ariane Bernard

Media companies can get reader data without “speed bumps” that frustrate users

8 February 2022 By Jodie Hopperton

First

Prev

44 45 46 47 48 49 50 51 52

Next

Last