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Topics Advertising

1,095 Articles

Publishers, advertisers stand up for the team, against hate during Euro 2020

27 July 2021 By Lewis Boulton

Schibsted Partnerstudio creates playful video campaign for Nordic retail giant

27 July 2021 By Mads Gudim Burheim

Digital advertising urgency is accelerating news media focus on data

22 July 2021 By Earl J. Wilkinson

News Corp Australia maximises “earned attention” with first-party advertising data

19 July 2021 By Michelle Palmer Jones

JoongAng Ilbo targets young female readers with YouTube channel

19 July 2021 By Michelle Palmer Jones

Singapore Press Holdings redefines its advertising proposition based on data

19 July 2021 By Chandler Wieberg

South China Morning Post’s Lighthouse data platform builds highly accurate user profiles

18 July 2021 By Shelley Seale

KG Media leans into its most resilient audience and ad platform: digital

15 July 2021 By Chandler Wieberg

Paid content + e-commerce can help media succeed with reader revenue

14 July 2021 By David Jeremias Vogt

Jagran New Media advertiser uses influencers for COVID-19 campaign

11 July 2021 By Priyanka Sharma

3 ways COVID-19 accelerated digital audience, ad transformation

8 July 2021 By Ken Harding & Justin Eisenband

News companies can thrive after the (delayed) cookie apocalypse

30 June 2021 By Shelley Seale

5 media companies share how they use data to drive reader, ad revenue

29 June 2021 By Brie Logsdon, Michelle Palmer Jones, Chandler Wieberg, Paula Felps

The Quint shares how it uses video storytelling to drive engagement and revenue

17 June 2021 By Shelley Seale

London Evening Standard managing editor answers the question: “Is print dead”

16 June 2021 By Shelley Seale

Lloyds Banking Group, Audi lean into eye-catching digital ads

13 June 2021 By Hannah Ohm Thomas

July INMA APAC Summit focuses on evolving news media business

9 June 2021 By Dawn McMullan

SCMP Signal improves ad targeting with brand suitability

7 June 2021 By Timmy Bankole

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

24sata partners with miss7 brand on #Pinkypromiss native ad campaign

2 June 2021 By Petra Dugandžić, Nives Jekić, Ante Franotović

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

Ekstra Bladet turns its Web site into a home cinema during lockdown

31 May 2021 By Joen Jay Dahl

Times Group continues evolution of innovation through culture-changing conversations

31 May 2021 By Shelley Seale

The rise of direct e-commerce offers media a smart revenue path

23 May 2021 By David Jeremias Vogt

McKinsey partner shares advice on data privacy and media advertising

13 May 2021 By L. Carol Christopher

3 media companies pivot advertising strategies in the face of the pandemic, Big Tech competition

13 May 2021 By Brie Logsdon, L. Carol Christopher, Paula Felps, Shelley Seale

News media stares down pandemic test, INMA leaders say

6 May 2021 By Dawn McMullan

Retail winners from pandemic point to consumer trends that are here to stay

6 May 2021 By Shelley Seale

Reuters president shares thoughts on the post-COVID future of media and its leaders

5 May 2021 By Shelley Seale

Kompas celebrates 55 years with COVID reality interactive project

3 May 2021 By Tarrence Karmelia Kontessa Palar

New INMA report aims to decode ad tech ecosystem for news publishers

29 April 2021 By Dawn McMullan

Legends Sir John Hegarty and Partha Sinha share thoughts on the future of media advertising

28 April 2021 By Shelley Seale

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