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About Ijeoma S. Nwatu

Freelance writer

Baltimore, Maryland,

Written by Ijeoma

38 Blog Posts

Why publishers are doing less, but better, to win in the AI era

22 October 2026 By Ijeoma S. Nwatu

Newsrooms must restructure to adapt to an AI world

21 October 2026 By Ijeoma S. Nwatu

As AI changes newsroom workflows, organisations are reimagining their roles

20 October 2026 By Ijeoma S. Nwatu

Lessons in creator journalism from The Washington Post

1 October 2026 By Ijeoma S. Nwatu

How DMG Media built creator journalism inside its legacy brand

1 October 2026 By Ijeoma S. Nwatu

News publishers leverage audience insights to build deeper relationships

23 June 2026 By Ijeoma S. Nwatu

News companies translate measurement into commercial results

2 April 2026 By Ijeoma S. Nwatu

How publishers are capturing the value of quality engagement for advertisers

1 April 2026 By Ijeoma S. Nwatu

4 agentic AI case studies show how its transforming media

8 March 2026 Ijeoma S. Nwatu

News is data in the AI era

4 March 2026 Ijeoma S. Nwatu

The implications and opportunities of agentic AI

3 March 2026 Ijeoma S. Nwatu

Channels Television adapts to a digital-first Nigeria

23 February 2026 Ijeoma S. Nwatu

Case studies highlight product optimisation, AI-powered initiatives

11 December 2025 Ijeoma S. Nwatu

5 case studies offer look at global state of news subscriptions

4 December 2025 Ijeoma S. Nwatu

Audience needs, preferences are driving newsroom transformation

13 November 2025 Ijeoma S. Nwatu

Data evolution leads to newsroom transformation

23 October 2025 Ijeoma S. Nwatu

News companies share how data reveals actionable audience insights

22 October 2025 Ijeoma S. Nwatu

News companies share strategies to improve retention, reduce churn

26 June 2025 Ijeoma S. Nwatu

AI helps publishers monetise audience, improve workflows

17 April 2025 Ijeoma S. Nwatu

INMA African summit offered 5 big takeaways in newsroom transformation

3 April 2025 Ijeoma S. Nwatu

News companies leverage audience knowledge to foster communities

2 April 2025 Ijeoma S. Nwatu

News media companies leverage games, bundles to encourage habits

1 April 2025 Ijeoma S. Nwatu

Personalisation is not customisation — and other myths publishers should understand

12 December 2024 Ijeoma S. Nwatu

Brand, UX are more important than ever at Condé Nast

26 November 2024 Ijeoma S. Nwatu

Big Tech offers AI lessons for news companies

25 November 2024 Ijeoma S. Nwatu

News companies share how intentional content, marketing strategies drive subscriptions

24 November 2024 Ijeoma S. Nwatu

4 news media companies share how they meet user needs

28 October 2024 Ijeoma S. Nwatu

Newsroom transformation may require foundational, cultural changes

27 October 2024 Ijeoma S. Nwatu

TNL Mediagene focuses on diversification, acquisition to grow revenue

12 September 2024 Ijeoma S. Nwatu

What is the way forward for a subscription-first business model?

7 August 2024 Ijeoma S. Nwatu

El Nacional takes a whole-company approach to SEO

25 July 2024 Ijeoma S. Nwatu

Retention strategies from bundling to audiobooks are working at news companies

2 July 2024 Ijeoma S. Nwatu

Media outlets use generative AI to improve workflows, efficiency

3 June 2024 Ijeoma S. Nwatu

4 news publishers offer mobile product design lessons learned

31 March 2024 Ijeoma S. Nwatu

News media companies share their best practices for driving growth

10 March 2024 Ijeoma S. Nwatu

4 news publishers share how they prioritised a readers-first approach

4 March 2024 Ijeoma S. Nwatu

Ready your reader funnel for success in 2024 and beyond

29 February 2024 Ijeoma S. Nwatu

NYT, Axel Springer, Mediahuis share how brand guides subscription growth

28 February 2024 Ijeoma S. Nwatu