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About This Blog

325 Articles since September 2010

The Innovative Advertising Solutions Blog looks not only at integrated advertising sales for newsmedia companies but the full spectrum of agency-level marketing solutions for advertisers, including print, digital, and event sales; social media marketing services; and data and personalisation.

Did Yahoo! get it right?

24 March 2013 By

Sales opportunities? Look to your data to find opportunity and direction

19 March 2013 By

The magic of advertisements rests not in time spent, but content recalled

10 March 2013 By

Why sales teams shouldn’t chase shiny objects

05 March 2013 By

Register-Guard bets on a mobile future with responsive Web design

28 February 2013 By

Toronto Star creates “Integrated Solutions” team to lead innovation

20 February 2013 By

Why naked Prince Harry is a boon to advertisers

10 February 2013 By

Sacramento Bee makes “big data” available to small businesses

05 February 2013 By

11 ways to find your organisation’s go-forward strategy for 2013

30 January 2013 By

How online advertising is like a wayward teenager

17 January 2013 By

At Toronto Star, partnerships lead to success with Nissan campaign

08 January 2013 By

The real advertising forecast: Ready or not, here it comes

06 January 2013 By

Execute the fundamentals with the advertiser in mind

03 January 2013 By

The box is already open — time to think beyond it

01 January 2013 By

Define “success” before a campaign even begins

13 December 2012 By

5 creative strategies to get your advertiser noticed

05 December 2012 By

Sacramento Bee delivers audience to struggling advertiser

25 November 2012 By

10 advertising sales strategies to prepare your company for 2013

14 November 2012 By

In the newspaper culture wars, let Angry Birds win

11 November 2012 By

What advertising sales teams can learn from Samsung

07 November 2012 By

Leverage your advertising to build readership

15 October 2012 By

An educated consumer is still our best customer

16 September 2012 By

Your best digital asset is your … newspaper?

26 August 2012 By

Five priorities for 2013 advertising revenue plans

20 August 2012 By

Use emotions and data to close digital advertising sales

13 August 2012 By

The question newspapers need to ask: Where’s the growth?

17 July 2012 By

How to take your newspaper advertising to the next level

15 July 2012 By

Newsmedia companies have tools to transcend shrinking budgets

05 June 2012 By

Integrated advertising structure keeps sales teams nimble

31 May 2012 By

If we value digital ad space, advertisers will follow our lead

30 May 2012 By

Advertising sales nuggets collected at INMA World Congress

28 May 2012 By

Newspapers will die, but there’s still lots of time to live creatively

24 April 2012 By

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