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About This Blog

193 Articles since February 2011

The mission of INMA's Media Research Blog is to highlight research done by news media companies and analysts to guide strategic and tactical decisions. Research and the data it brings are more vital than ever in understanding the complex calculus of audiences, advertising, and media platforms.

De Persgroep uses text research to measure consumption

25 August 2014 By

Research helps SPH Magazines make an ROI case for print advertising

21 July 2014 By

Brain research shows print ads have 0.3 seconds to prove their relevance to readers

30 June 2014 By

Do advertisers still need paid media?

22 June 2014 By

Time to dig deeper into Dutch ROI study showing print’s leading role

27 April 2014 By

Irish Times readers visit, buy from supermarket in response to print brochure campaign

07 April 2014 By

De Persgroep delves into what “digital newspapers” mean to consumers, finds surprising results

09 February 2014 By

Cross-media study shows print advertising has highest ROI

04 February 2014 By Erik Grimm

Growth of tablets redefines news consumption overnight

06 January 2014 By Erik Grimm

Women more likely to read, act on newspaper advertising

01 December 2013 By Erik Grimm

Research explores effect of trust and value on advertisement likeability

17 November 2013 By Erik Grimm

Dutch campaign shows value of news by imagining life without it

03 September 2013 By Erik Grimm

Irish Times research shows quality newspaper readers like a bargain, too

31 July 2013 By Erik Grimm

Newspapers are a valuable source of information for potential car buyers

16 June 2013 By Erik Grimm

Irish Times quantifies value of its “non-clickers”

06 May 2013 By Erik Grimm

From digital recipes to real-life cooking courses at Styria Media Group

04 April 2013 By Erik Grimm

Digital newspaper: same advertising impact and so much more

26 March 2013 By Erik Grimm

Can advertisers benefit from the love between a media brand and its consumers?

13 March 2013 By Erik Grimm

You can tell a lot about Irish newspaper habits by looking at their grocery shopping ethics

07 March 2013 By Erik Grimm

5 reasons De Persgroep België found advertising brand conversations aren't social media specific

06 February 2013 By Erik Grimm

Do advertisers know well-targeted print ads can increase ROI 240%?

20 January 2013 By Erik Grimm

Data is king, so dig deeper than reader surveys — into statistical analysis

16 January 2013 By Erik Grimm

Survey says European readers trust and value newspapers

18 November 2012 By Erik Grimm

Survey highlights growing strength of newspapers in engaging Irish population

29 December 2011 By Erik Grimm

Is just one figure still enough for newspaper audiences?

05 December 2011 By Erik Grimm

Helping advertisers achieve better ROI

17 October 2011 By Erik Grimm

Newspaper magazines: saviours of newspapers and magazines?

27 September 2011 By Erik Grimm

Specially crafted children’s newspaper creates path for future readers

25 July 2011 By Erik Grimm

Research value emphasises already knowing answers, not asking more questions

05 July 2011 By Erik Grimm

Advertorial shows impact of real-time testing, fast turnaround of results

13 June 2011 By Erik Grimm

Low-cost, high-value research projects show editors strengths and weaknesses

11 April 2011 By Erik Grimm

GeoMap analysis: new possibilities for the newspaper industry?

29 March 2011 By Erik Grimm

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