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About This Blog

76 Articles since June 2015

News audiences love audio and video. Within the news media industry, audio and video strategy and innovation are moving fast — as they should be. The Audio & Video Innovations Blog follows audio and video trends and research, best practices, what's happening now, and what is likely to happen next.

AI-assisted coding helps VG create content readers can interact with

01 June 2026 By Camilla Brække

VG went to bed with a professor; 7 small tweaks kept readers awake longer

01 December 2025 By Camilla Brække & Svein Kjølberg

New York Times, NBCUniversal’s Peacock demonstrate success with streaming-first strategies

22 September 2025 By Marcos Sosa Vivanco

Secrecy, suspense of Norseman triathlon journey amasses 3.1 million views for VGTV

13 May 2025 By Julie Easter Christiansen

To connect with audiences, news publishers must reshape stories to fit new platforms

08 April 2025 By Marcos Sosa Vivanco

Media companies are building relevance with young audience through short-term video

18 December 2024 By Augusto Ghigliotti

VG’s U.S. election coverage goes vertical, inviting viewer participation

18 November 2024 By Camilla Brække & Kristin Nyland

AI drives growth in FAST channels, but human intervention is essential

15 October 2024 By Marcos Sosa Vivanco

Livestreaming, podcasts engage audiences, offer seamless ad opportunities

17 June 2024 By Augusto Ghigliotti

Connected TV offers news media opportunities in AI-powered future

18 April 2024 By Marcos Sosa

Even the Daily Planet needs digital transformation to find success

25 February 2024 By Cayetano Chimeno

VG entertainment show Blåkkbøster proves market for niche journalism

19 November 2023 By Benjamin Brekken

VG launches true crime series, uses AI to animate re-enactments of actual events

28 August 2023 By Håvard Kristoffersen Hansen & Martin Frogner

Unforeseen circumstances force Goldthread to innovate, creating new storytelling opportunities

28 March 2023 By Victor Pena

VG focuses on women’s health, launches vagina in 3D, reaches +1 million readers

27 February 2023 By Camilla Brække & Ingrid Alice Mortensen

To maximise its presence on TikTok, VG asks young users about their platform perceptions

04 January 2023 By Ingrid Alice Mortensen & Maren Olava Ask Hütt

VG successfully uses two complementary platforms to share a murder mystery

08 December 2022 By Natalie Remøe Hansen

South China Morning Post attracts younger generations with cultural documentaries

17 October 2022 By Qian Dai (Daisy)

VG produces a 3D map of a burnt-out apartment in Ukraine with an iPhone

29 August 2022 By Kyrre Lien

SCMP’s character-driven video narratives showcase Asian voices

11 July 2022 By Mat Booth

Gamers create VG inside multi-player action game Grand Theft Auto

04 July 2022 By Camilla Brække

Media companies must put facts into perspective for well-rounded war coverage

04 April 2022 By Mat Booth

VG pins verified videos in interactive map of Ukraine

21 March 2022 By Camilla Brække

VG uses video billboards to keep its content top of mind

10 January 2022 By Camilla Brække & Hilde Gammelsæter

SCMP’s climate coverage drives awareness with authenticity, insight through video

03 January 2022 By Mat Booth

VGTV’s successful podcast leads to book, TV show

11 October 2021 By Wibeke Nord Haugland & Elise Vatsvåg

SCMP uses personal narratives, explainer videos to keep people engaged in COVID content

12 September 2021 By Mat Booth

Amedia produces 21-episode shoestring documentary about elite marathoner

11 August 2021 By Tord Selmer-Nedrelid

VG relaunches its true crime podcast, listening rates skyrocket

19 July 2021 By Vilde Worren

User-generated content supports South China Morning Post’s hard news production

14 June 2021 By Mat Booth

VGTV’s cabin reality show creates subscription boom

03 May 2021 By Camilla Brække

HLN reaches 2.2 million viewers with livestreamed concert

13 April 2021 By Geert Dewaele

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