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Topics Advertising

1,096 Articles

Research sheds light on what advertisers are thinking in the new normal

31 May 2023 By Paula Felps

Should media ad teams prioritise App Store Optimisation?

30 May 2023 By Mark Challinor

News publishers look at the role of AI in changing advertising landscape

24 May 2023 By Nevin Kallepalli

Should media ad teams prioritise App Store Optimisation?

24 May 2023 By Mark Challinor

Stampen Media eases advertiser-audience connection through first-party data

23 May 2023 By Håkan Hamrin

Media ad teams must focus on data, AI to stay competitive

11 May 2023 By Paula Felps, Jessica Spiegel, Sarah Schmidt, Michelle Palmer Jones, Elaine Sung

These 5 changes in media buying are changing the industry

9 May 2023 By Mark Challinor

News publishers are revamping advertising with new revenue, client opportunities

9 May 2023 By Paula Felps, Jessica Spiegel, Sarah Schmidt, Michelle Palmer Jones, Elaine Sung

These 5 recent changes are shaping media buying

9 May 2023 By Mark Challinor

The Telegraph celebrates food, music, and Coca-Cola during Durga Puja

7 May 2023 By Aniruddha Basu

Newsday hits a home run with the Do It Downtown! content series

1 May 2023 By Nannette Fevola

3 innovative regional advertising ideas will boost publisher revenues

30 April 2023 By Christian Scherbel

Generative AI will change media advertising

25 April 2023 By Mark Challinor

Generative AI will also change media advertising

25 April 2023 By Mark Challinor

Media ad teams should focus on best clients, reduce resources on the rest

18 April 2023 By Mark Challinor

Editora Globo partners with tech company for Web series on innovation

16 April 2023 By Ricardo Donisete

Brand partnerships build synergy, reader interest with native advertising

13 April 2023 By Lewis Boulton

How are 2023 advertising predictions holding up so far?

12 April 2023 By Mark Challinor

Almost a quarter in, how is 2023 shaping up for advertising?

12 April 2023 By Mark Challinor

Mediahuis unlocks market opportunity through new ad product development

11 April 2023 By Brian Sheehan

Stampen Media embraces failure on its way to innovating its digital advertising

10 April 2023 By Håkan Hamrin

These 4 data platforms are helping media ad teams monetise audiences

6 April 2023 By Abhishek Dadoo

Bonnier B2B shares its transformation from print reliance to digital revenue

5 April 2023 By Paula Felps

News publishers have an advantage in growing a zero-party data business

2 April 2023 By Matthew Snyder

News media companies should already be taking back cookie control

2 April 2023 By Mark Challinor

Self-serve advertising could help media companies better serve all clients

29 March 2023 By Mark Challinor

The Hindu broke down the walls, using product to boost growth

28 March 2023 By Paula Felps

Self-serve ads, new data tracking options help media ad teams regain control

28 March 2023 By Mark Challinor

INMA publishes “INMA Knows E-commerce” curation category

27 March 2023 By Dawn McMullan

Storytelling and advertising go hand in hand in the mobile news movement

22 March 2023 By Paula Felps

Apps are the future of mobile ad revenue growth

20 March 2023 By Mark Challinor

Watch these 4 areas of mobile ad revenue opportunities this year

19 March 2023 By Mark Challinor

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