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1,095 Articles

News companies translate measurement into commercial results

2 April 2026 By Paula Felps, Ijeoma S. Nwatu, Shelley Seale, Rashi Mishra

2 local U.S. publishers share how they are rebuilding revenue

1 April 2026 By Paula Felps

How publishers are capturing the value of quality engagement for advertisers

1 April 2026 By Paula Felps, Ijeoma S. Nwatu, Yuki Liang, Shelley Seale

Media companies reimagine ad measurement amid shifting landscape

31 March 2026 By Rashi Mishra, Yuki Liang, Paula Felps, Shelley Seale

Dove, Times of India reinvented matrimonial ads with “Mothermonials”

30 March 2026 By Yuki Liang

Lessons from case studies in revenue diversification at news companies

30 March 2026 By Gabriel Dorosz

Lessons from case studies in growing ad sales, revenue

29 March 2026 By Gabriel Dorosz

Social media, influencer-style content bridge traditional media to younger audiences

24 March 2026 By Lewis Boulton

3 Swedish publishers support decision to expel Meta from IAB Sweden membership

18 March 2026 By Thomas Mattsson

News publisher diversification and the rise of “other” revenue

16 March 2026 By Gabriel Dorosz

How publishers are diversifying and evolving their revenue models

15 March 2026 By Gabriel Dorosz

Inside HT Digital Streams’ CDP‑driven, full‑funnel advertising engine

9 March 2026 By Paula Felps

Sanoma Media Finland uses AI to drive ad sales process efficiency

5 March 2026 By Paula Felps

Schibsted’s Partnerstudio embraces AI transformation

4 March 2026 By Paula Felps

What the Q4 advertising earnings reports tell us

26 February 2026 By Gabriel Dorosz

Q4 earnings indicate the post-traffic playbook is working

25 February 2026 By Gabriel Dorosz

The tradeoffs that define subscription strategy

24 February 2026 By Greg Piechota

Media companies across Africa reveal why audience strategy and diversification drive survival

24 February 2026 By Dawn McMullan

DMG Ireland turned reader polls into high-intent ad targeting

23 February 2026 By Pia Frey

How Sach Kahoon solved the problem of e-piracy

22 February 2026 By Vikas Baghla

Trust, revenue diversification are the foundation of sustainable news at Media24

19 February 2026 By Rashi Mishra

Volt Africa partners with publishers to connects advertisers with audiences

19 February 2026 By Shelley Seale

Nation Media Group strengthens, reshapes revenue for the future

18 February 2026 By Shelley Seale

How GenAI is reshaping news media advertising

18 February 2026 By Paula Felps

Advertising comes to AI chatbots

15 February 2026 By Gabriel Dorosz

The AI advertising Super Bowl? Not really

11 February 2026 By Gabriel Dorosz

How IS Extra built a successful digital subscription service

10 February 2026 By Karla Louhelainen

Journalism acts as anchor in chaotic world

5 February 2026 By Lewis Boulton

What publishers need to know about the changing advertising landscape

28 January 2026 By Paula Felps

Ad industry takeaways and priorities for 2026

28 January 2026 By Gabriel Dorosz

A trillion-plus-dollar ad market, but who wins?

27 January 2026 By Gabriel Dorosz

How a familiar social media offer format boosted digital ad sales for Sanoma

20 January 2026 By Vesa Lindqvist

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