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About Shelley Seale

Freelance writer

Austin, Texas, United States

Shelley Seale is an Austin-baed freelancer writer. She can be reached at srseale@gmail.com.

Written by Shelley

433 Blog Posts

Newsrooms must restructure to adapt to an AI world

21 October 2026 By Shelley Seale

Where creator journalists fit in the news ecosystem

21 September 2026 By Shelley Seale

Legacy, history are key to Corriere della Sera's digital subscription success

17 September 2026 By Shelley Seale

BCN, Time share lessons in selling ads to machines

9 September 2026 By Shelley Seale

News leaders share strategies for avoiding churn, even at the moment of cancellation

22 June 2026 By Shelley Seale

News media companies create strong foundations for long-term subscription success

21 June 2026 By Shelley Seale

News companies translate measurement into commercial results

2 April 2026 By Shelley Seale

How publishers are capturing the value of quality engagement for advertisers

1 April 2026 By Shelley Seale

Media companies reimagine ad measurement amid shifting landscape

31 March 2026 Shelley Seale

4 agentic AI case studies show how its transforming media

8 March 2026 Shelley Seale

News is data in the AI era

4 March 2026 Shelley Seale

The implications and opportunities of agentic AI

3 March 2026 Shelley Seale

Volt Africa partners with publishers to connects advertisers with audiences

19 February 2026 Shelley Seale

Nation Media Group strengthens, reshapes revenue for the future

18 February 2026 Shelley Seale

3 African news companies share successful young audience strategies

9 December 2025 Shelley Seale

5 case studies offer look at global state of news subscriptions

4 December 2025 Shelley Seale

INMA Town Hall showcases 3 successful advertising case studies

20 November 2025 Shelley Seale

Reaching audiences in age of AI disruption

19 November 2025 Shelley Seale

European media companies share their strategies behind digital subscription success

18 November 2025 Shelley Seale

News media companies share data-powered sales, activation strategies

7 October 2025 Shelley Seale

News companies share first-party data foundations

6 October 2025 Shelley Seale

News publishers create data-powered ad products

5 October 2025 Shelley Seale

How The Continent keeps the philanthropic funding that sustains it

7 August 2025 Shelley Seale

Volt Africa focuses on collaboration, engagement with ad partners

7 August 2025 Shelley Seale

Grupo Clarín creates audience segments for ads with real-time data

30 July 2025 Shelley Seale

These 15 elements make a newsletter successful

28 July 2025 Shelley Seale

Globe and Mail uses AI to drive revenue strategies

16 June 2022 Shelley Seale

News publishers can borrow 9 lessons from streaming to build subscriptions

27 April 2022 Shelley Seale

Hindu Group experiments with digital subscriptions

19 April 2022 Shelley Seale

German media collaborative shares 4 lessons in accelerating growth with data, AI

3 April 2022 Shelley Seale

La Nacion breaks down its 3-part acquisition strategy

6 March 2022 Shelley Seale

Ringier Axel Springer healthcare offshoot promotes health assessment tool

23 February 2022 Shelley Seale

Conversion funnels, authentic content, chosen metrics grow digital subscriptions

9 February 2022 Shelley Seale

Politiken turns reader registration into a game

7 February 2022 Shelley Seale

SCMP, Globe and Mail keep paywall models agile

3 February 2022 Shelley Seale

La Nacion, Newsday, Athletic expand digital subscriptions beyond heavy users

3 February 2022 Shelley Seale

Newsday creates cultural brand using live and virtual events

2 February 2022 Shelley Seale

INMA research, 3 case studies illustrate state of media subscriptions in 2022

1 February 2022 Shelley Seale