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Advertising Initiative Blog

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85 Articles since June 2025

Industry lessons from 10 case studies in client ad campaigns

08 April 2026 By Gabriel Dorosz

News companies translate measurement into commercial results

02 April 2026 By Paula Felps, Ijeoma S. Nwatu, Shelley Seale, Rashi Mishra

2 local U.S. publishers share how they are rebuilding revenue

01 April 2026 By Paula Felps

How publishers are capturing the value of quality engagement for advertisers

01 April 2026 By Paula Felps, Ijeoma S. Nwatu, Yuki Liang, Shelley Seale

Media companies reimagine ad measurement amid shifting landscape

31 March 2026 By Rashi Mishra, Yuki Liang, Paula Felps, Shelley Seale

Lessons from case studies in revenue diversification at news companies

30 March 2026 By Gabriel Dorosz

Lessons from case studies in growing ad sales, revenue

29 March 2026 By Gabriel Dorosz

News publisher diversification and the rise of “other” revenue

16 March 2026 By Gabriel Dorosz

How publishers are diversifying and evolving their revenue models

15 March 2026 By Gabriel Dorosz

Sanoma Media Finland uses AI to drive ad sales process efficiency

05 March 2026 By Paula Felps

Schibsted’s Partnerstudio embraces AI transformation

04 March 2026 By Paula Felps

What the Q4 advertising earnings reports tell us

26 February 2026 By Gabriel Dorosz

Q4 earnings indicate the post-traffic playbook is working

25 February 2026 By Gabriel Dorosz

Advertising comes to AI chatbots

15 February 2026 By Gabriel Dorosz

The AI advertising Super Bowl? Not really

11 February 2026 By Gabriel Dorosz

What publishers need to know about the changing advertising landscape

28 January 2026 By Paula Felps

Ad industry takeaways and priorities for 2026

28 January 2026 By Gabriel Dorosz

A trillion-plus-dollar ad market, but who wins?

27 January 2026 By Gabriel Dorosz

Advertising enters the agentic era as AI agents begin buying and selling media

14 January 2026 By Gabriel Dorosz

Media advertising: 2025 imperatives and key focus areas for 2026

16 December 2025 By Gabriel Dorosz

How AI is transforming media advertising

14 December 2025 By Gabriel Dorosz

South China Morning Post COO shares how trust drives advertising growth

01 December 2025 By Gabriel Dorosz

AI is reshaping advertising

24 November 2025 By Paula Felps

News companies should think holistically to create integrated, high-value advertising programmes

20 November 2025 By Paula Felps

INMA Town Hall showcases 3 successful advertising case studies

20 November 2025 By Paula Felps, Brie Logsdon, Shelley Seale

What news publishers should actually do with agentic advertising

17 November 2025 By Gabriel Dorosz

Understanding the agentic advertising moment

16 November 2025 By Gabriel Dorosz

New York Times goes all in on video advertising

03 November 2025 By Gabriel Dorosz

NewsFronts 2025 makes a clear case for news media advertising

02 November 2025 By Gabriel Dorosz

4 case studies in ad revenue diversification strategies

21 October 2025 By Gabriel Dorosz

Ozone, Guardian exemplify evolved go-to-market ad revenue strategies

19 October 2025 By Gabriel Dorosz

How Advance Local and Boston Globe Media are navigating the future of programmatic advertising

08 October 2025 By Paula Felps

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