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Advertising Initiative Blog

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85 Articles since June 2025

How four publishers are winning advertisers with quality over volume

26 October 2026 By Gabriel Dorosz

The next business is brand partnerships, not ad inventory

25 October 2026 By Gabriel Dorosz

As the traffic ad model ends, publishers need a new advertising playbook

14 October 2026 By Paula Felps

Four advertising lessons from Media Innovation Week

12 October 2026 By Gabriel Dorosz

Spain is moving from inventory to brand partnerships

11 October 2026 By Gabriel Dorosz

Publishers are selling smaller verified audiences to advertisers

28 September 2026 By Gabriel Dorosz

Are events the hero product for publishers?

27 September 2026 By Gabriel Dorosz

An update on OpenAI and the LLM ad platforms

14 September 2026 By Gabriel Dorosz

News companies are starting to build for agentic trading

13 September 2026 By Gabriel Dorosz

BCN, Time share lessons in selling ads to machines

09 September 2026 By Shelley Seale

A look at 30+ revenue streams publishers are actually building

31 August 2026 By Gabriel Dorosz

What’s really defensible in the age of AI?

30 August 2026 By Gabriel Dorosz

Time is now selling ads to AI bots

17 August 2026 By Gabriel Dorosz

The supply-demand curve is repricing publisher inventory

16 August 2026 By Gabriel Dorosz

South Asia publishers are growing, transforming, and leading in advertising

03 August 2026 By Gabriel Dorosz

In Latin America, the diversified ad business has already arrived

02 August 2026 By Gabriel Dorosz

The rise of quality and why that matters for advertising

16 July 2026 By Gabriel Dorosz

Research shows the case for news continues to grow, improve

15 July 2026 By Gabriel Dorosz

News publishers came to sell in Cannes

07 July 2026 By Gabriel Dorosz

Platforms took the Croisette in Cannes, and the ad business is reordering around them

06 July 2026 By Gabriel Dorosz

With the Jagran Film Festival, Dainik Jagran turned culture into commerce

25 June 2026 By Paula Felps

Media24 connects with advertisers and audiences through live events

24 June 2026 By Paula Felps

OpenAI’s ad business has stopped looking like a pilot and started looking a lot like Meta (and Google)

18 June 2026 By Gabriel Dorosz

The agentic Web is a “wild west” for advertising right now

17 June 2026 By Gabriel Dorosz

Lessons from 6 news companies diversifying their advertising portfolios

04 June 2026 By Gabriel Dorosz

Advertising leaders discuss Meta, brand safety, collective action

03 June 2026 By Gabriel Dorosz

Bonnier News, News Corp Australia share advertising transformation strategies

26 May 2026 By Gabriel Dorosz

News industry is rebuilding advertising around real audience value

25 May 2026 By Gabriel Dorosz

OpenAI is accelerating its ad business plans

18 May 2026 By Gabriel Dorosz

Agentic ad trading accelerates

17 May 2026 By Gabriel Dorosz

Newsday shares its advertising transformation journey

29 April 2026 By Paula Felps

Are events the most premium publisher ad inventory?

26 April 2026 By Gabriel Dorosz

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