SERVICE MAP · APRIL 26–30, 2027
PICK YOUR ROUTE THROUGH THE WEEK
Five days. Different ways to explore, question, compare and decide. Follow the questions that matter most to you — across New York, the main stage, study tours, seminars, working sessions and conversations with peers.
Ride the whole week, or
board where you like.
Media Conference
SEE THE BIGGER PICTURE.
Two days bringing together the forces reshaping news media — and the people making decisions about them.
Study tours
WITNESS THE EXPERIMENTS
Go inside the organisations testing new approaches to journalism, AI, product, audiences and business models. See what they're actually doing, ask what worked — and what didn't.
Global Media Awards
SEE WHAT EXCELLENCE LOOKS LIKE NOW.
The industry's best work of the year, announced over dinner
in a room built for excellence. Stay for the reception.
dinner, and afterparty.
News industry seminars
NEW YORK BECOMES YOUR LABORATORY.
Go deeper with INMA experts and peers on the decisions facing your business now.
Advertising Seminar
This seminar maps how inventory gets packaged for advertisers who want proof, how standards are becoming new signals, and the playbook for boarding the agentic advertising era.
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Agentic AI Seminar
Agentic AI is rerouting news, from search to answers to autonomous riders on your platform. This seminar tracks how bots engage content and discovery, unpacks fare models, and maps a route for protecting IP while staying visible on the line.
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AI Newsrooms Seminar
News publishers all over the world are investing in AI and hoping it will lower costs while driving new streams of revenue. How is it solving real problems for editorial? And how can we roll it out while bringing the newsroom along?
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Subscriptions Seminar
Subscription growth is being rerouted. As the single funnel line breaks down and discovery shifts to platforms, AI, and creators, this seminar maps a network of brand, product, organisation, and bundling into a system that grows ridership, engagement, and ARPU.
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News Platforms Seminar
AI platforms are redrawing the map: how journalism moves, is valued, and gets paid. This invitation-only briefing seats senior leaders in a private car to examine platform relationships, licensing, attribution, and marketplace routes, off the record. For CEOs and designees.
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Young Audiences Seminar
Gen Z and millennials board different lines: vertical video, Discord, peer-driven storytelling. This rapid-fire seminar tracks how publishers build trust through interactive formats, youth bundles, and creator-style memberships, turning next-gen riders into loyal regulars, future-proofing the connection to tomorrow's audience.
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