Postimees Publishing took a lesson from the gaming industry when it created its Curlify app for Android.

The goal? To create a more profitable mobile native advertising platform, explains Jaanus Lillenberg, development and marketing director at Postimees Estonia.

The app supports HTML5 and JSON/XML feeds and features:

• White label, templates based apps for publishers.
  
  
• Top-of-the-line user experience.
  
  
• Full-page, gesture-based navigation.
  
  
• Background synchronisation of images/videos.
  
  
• Automated cloud-based caching.
  
  
• Seamless integration of Curlify ad units.
  
  
• Delivery of native content from the cloud.
  
  
• Full-page, self-contained, interactive ad units.
  
  
• Call-to-action and transactions inside ad units.
  
  
• Dozens of ready templates for ad units.
  
  
• Simple Web-based management tools.

This video illustrates how native advertising and content are re-defined, revolutionised, and simplified — and how brands are joining in on the native advertising movement.

Another lesson from the Curlify experience: how easy it is to learn for and from creative agencies. 

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