ALERT: Subscriber Acquisition Master Class early registration deadline is today, click here for agenda

INMA

Ask INMA ☰
Ask INMA
Join INMA

Conference Blog

About This Blog

1,276 Articles since August 2013

The Conference Blog chronicles INMA conferences and seminars, in person and virtually.

6 lessons from INMA’s Media Tech & AI Conference

29 October 2026 By Dawn McMullan

AI adoption is a management problem, not a technology problem

29 October 2026 By Dawn McMullan

Readers’ agents are becoming customers, and most publishers can’t see them

28 October 2026 By Dawn McMullan

Why publishers are blocking bots by default to starve the black market

28 October 2026 By Dawn McMullan

Collective Newsroom is rethinking its approach to young audiences

28 October 2026 By Paula Felps

What 11 Bay Area companies agree on about news in the AI era

26 October 2026 By Dawn McMullan

Gemini Notebook to bring news subscriptions in, Google tells INMA

26 October 2026 By Dawn McMullan

Substack co-founder tells news brands to start thinking like networks

22 October 2026 By Dawn McMullan

AWS urges publishers to give each kind of visitor a different page

21 October 2026 By Dawn McMullan

Why Salesforce says AI is a revolution in coordination

20 October 2026 By Dawn McMullan

In a world of bots, Reddit wants to keep the Internet human

19 October 2026 By Dawn McMullan

5 questions shaping INMA’s Media Tech & AI Week

18 October 2026 By Dawn McMullan

African publishers show the world where audience development is heading

08 October 2026 By Dawn McMullan, Yuki Liang, Rashi Mishra, Paula Felps

Arena Holdings learns reaching millions isn’t the same as serving them

08 October 2026 By Yuki Liang

Research shows African audiences combine traditional and digital media

07 October 2026 By Rashi Mishra

A 37-day shutdown revealed the depth of Nation Media Uganda’s audience loyalty

06 October 2026 By Yuki Liang

6 ways news publishers are turning trust into advertising revenue

30 September 2026 By Dawn McMullan

Why European news media leaders are betting on brand again

29 September 2026 By Dawn McMullan

7 themes from Madrid show publishers trading traffic for relationships

28 September 2026 By Dawn McMullan

AI is now media’s operating environment

28 September 2026 By Dawn McMullan

What a week in Madrid taught publishers about young audiences

27 September 2026 By Dawn McMullan

Spain’s publishers show there’s more than one road to digital transformation

24 September 2026 By Dawn McMullan

Why Euractiv is giving up a 25-year-old name

23 September 2026 By Dawn McMullan

elDiario.es built its revenue on members before it built a paywall

22 September 2026 By Dawn McMullan

Sports brand AS cannot sell subscriptions, so it sells scale

21 September 2026 By Dawn McMullan

INMA spends 5 days in Madrid learning what actually works

20 September 2026 By Dawn McMullan

Why Madrid may be the most dynamic news media city in Europe

20 September 2026 By Dawn McMullan

Build for audience habitats, not newsroom habits

17 September 2026 By Brooke Dillier

3 newsrooms, 3 ways to build creator journalism

15 September 2026 By Brooke Dillier

Creator journalism is a medium, not a personality type

13 September 2026 By Brooke Dillier

Google Search, Discover, AI, and YouTube redraw the news traffic map

26 August 2026 By Mauricio Romero

The front door is gone — and Asia-Pacific publishers are rebuilding the habit

26 August 2026 By Dawn McMullan

Upcoming Events